Unnati Narang

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Research Output


Mobile Marketing 2.0: State of the Art and Research Agenda

Narang, U. & Shankar, V., Sep 19 2019, Marketing in a Digital World. Rindfleisch, A. & Malter, A. J. (eds.). Emerald Group Publishing Ltd., p. 97-119 (Review of Marketing Research; vol. 16).

Research output: Chapter in Book/Report/Conference proceedingChapter