Research output per year
Research output per year
- 11 results
Search results
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2024
How E-Scooters Impact Shared Mobility and Consumer Safety
Liu, R. & Narang, U., Jan 31 2024, (Submitted) 76 p.Research output: Working paper
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When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education
Narang, U., Sachdev, V. & Liu, R., Oct 6 2024, (Submitted) 59 p.Research output: Working paper
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2023
Incentives to Work Out: Evidence from Field Experiments
Narang, U., Jan 17 2023, (Submitted) 35 p.Research output: Working paper
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The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
Grewal, D., Ahlbom, C. P., Noble, S. M., Shankar, V., Narang, U. & Nordfält, J., Dec 2023, In: Journal of Marketing Research. 60, 6, p. 1071-1094 24 p.Research output: Contribution to journal › Article › peer-review
Open Access -
2022
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms
Narang, U., Yadav, M. S. & Rindfleisch, A., Feb 2022, In: Journal of Marketing Research. 59, 1, p. 61-78 18 p.Research output: Contribution to journal › Article › peer-review
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2021
Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales
Narang, U. & Shankar, V., Jan 13 2021, (Submitted) 62 p.Research output: Working paper
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2020
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda
Shankar, V. & Narang, U., Sep 2020, In: Journal of the Academy of Marketing Science. 48, 5, p. 1030-1052 23 p.Research output: Contribution to journal › Article › peer-review
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Mobile Integrated Kiosks: How Communication Content Increases Unplanned Spending
Grewal, D., Ahlbom, C.-P., Noble, S., Shankar, V., Narang, U. & Nordfalt, J., 2020, (Submitted).Research output: Working paper
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2019
Mobile app introduction and online and offline purchases and product returns
Narang, U. & Shankar, V., Sep 1 2019, In: Marketing Science. 38, 5, p. 756-772 17 p.Research output: Contribution to journal › Article › peer-review
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Mobile Marketing 2.0: State of the Art and Research Agenda
Narang, U. & Shankar, V., Sep 19 2019, Marketing in a Digital World. Rindfleisch, A. & Malter, A. J. (eds.). Emerald Group Publishing Ltd., p. 97-119 23 p. (Review of Marketing Research; vol. 16).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2018
The Impact of Mobile App Failures on Online and Offline Purchases
Narang, U., Shankar, V. & Narayanan, S., Mar 20 2018, (Submitted) (Mays Business School Research Paper; no. 3144434).Research output: Working paper