Unnati Narang

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Research Output


Mobile Integrated Kiosks: How Communication Content Increases Unplanned Spending

Grewal, D., Ahlbom, C-P., Noble, S., Shankar, V., Narang, U. & Nordfalt, J., 2020, (Submitted).

Research output: Working paper


Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda

Shankar, V. & Narang, U., Jan 1 2019, (Accepted/In press) In : Journal of the Academy of Marketing Science. 48, 5, p. 1030-1052 23 p.

Research output: Contribution to journalArticle

Mobile app introduction and online and offline purchases and product returns

Narang, U. & Shankar, V., Sep 1 2019, In : Marketing Science. 38, 5, p. 756-772 17 p.

Research output: Contribution to journalArticle

Mobile Marketing 2.0: State of the Art and Research Agenda

Narang, U. & Shankar, V., Sep 19 2019, Marketing in a Digital World. Rindfleisch, A. & Malter, A. J. (eds.). Emerald Group Publishing Ltd., p. 97-119 (Review of Marketing Research; vol. 16).

Research output: Chapter in Book/Report/Conference proceedingChapter


The Impact of Mobile App Failures on Online and Offline Purchases

Narang, U., Shankar, V. & Narayanan, S., Mar 20 2018, (Submitted) (Mays Business School Research Paper; no. 3144434).

Research output: Working paper