Unnati Narang

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Research Output

  • Mobile app introduction and online and offline purchases and product returns

    Narang, U. & Shankar, V., Sep 1 2019, In : Marketing Science. 38, 5, p. 756-772 17 p.

    Research output: Contribution to journalArticle

  • Mobile Marketing 2.0: State of the Art and Research Agenda

    Narang, U. & Shankar, V., Sep 19 2019, Marketing in a Digital World. Rindfleisch, A. & Malter, A. J. (eds.). Emerald Group Publishing Ltd., p. 97-119 (Review of Marketing Research; vol. 16).

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • The Impact of Mobile App Failures on Online and Offline Purchases

    Narang, U., Shankar, V. & Narayanan, S., Mar 20 2018, (Mays Business School Research Paper; no. 3144434).

    Research output: Working paper

  • The Effects of Mobile Apps on Shopper Purchases and Product Returns

    Narang, U. & Shankar, V., Dec 2 2016, (Mays Business School Research Paper; no. 2878903).

    Research output: Working paper