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‘Branded access offers’ dilute parent brand via perceived lack of consumer commitment
4/11/24
1 Media contribution
Press/Media: Research
Tiffany Barnett White
Faculty Athletics Representative to the Big Ten Conference
- Bruce and Anne Strohm Faculty Fellow, Gies College of Business
- Academic Director, Master of Science in Management (MSM) Program, Gies College of Business
- Professor, Business Administration
- Professor, Charles H. Sandage Department of Advertising
- Emailtbwhiteillinoisedu