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  • 2008

    Consumer behavior and purchase intention with reference to brand name and their country of origin in Pakistan

    Shabbir, M. S., Kirmani, S., Kashif-Ur-Rehman & Sheikh, R. A., 2008, Proceedings of the 2008 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, EEE 2008. p. 439-448 10 p. (Proceedings of the 2008 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, EEE 2008).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution