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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 17 Similar Profiles
Marketing Engineering & Materials Science
mood Social Sciences
Multitasking Engineering & Materials Science
magazine Social Sciences
business psychology Social Sciences
comparative advertising Social Sciences
Mood Business & Economics
Processing Engineering & Materials Science

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Research Output 2006 2019

The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine

Sar, S. & Rodriguez, M. L. A., Jan 2 2019, In : Health Marketing Quarterly. 36, 1, p. 17-34 18 p.

Research output: Contribution to journalArticle

Persuasive Communication
Influenza Vaccines
Automatic Data Processing

Do We See Machines the Same Way As We See Humans? A Survey on Mind Perception of Machines and Human Beings

Xu, X. & Sar, S., Nov 6 2018, RO-MAN 2018 - 27th IEEE International Symposium on Robot and Human Interactive Communication. Institute of Electrical and Electronics Engineers Inc., p. 472-475 4 p. 8525586

Research output: Chapter in Book/Report/Conference proceedingConference contribution

human being
Surveys and Questionnaires
online survey

Testing an Extended Reasoned Action Framework to Predict Intention to Purchase Fruits With Novel Shapes

Rodriguez, M. L. A., Kulpavaropas, S. & Sar, S., Apr 3 2017, In : Journal of Agricultural and Food Information. 18, 2, p. 161-180 20 p.

Research output: Contribution to journalArticle

consumer surveys
consumer attitudes

The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

Wen, J. T., Sar, S. & Anghelcev, G., Jan 2 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

Research output: Contribution to journalArticle

Advertising effectiveness
Interaction effects
Purchase intention

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising

Ju, I., He, Y., Chen, Q., He, W., Shen, B. & Sar, S., Oct 2 2017, In : Journal of Advertising. 46, 4, p. 473-486 14 p.

Research output: Contribution to journalArticle

social media
Resource allocation