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Research Output

The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine

Sar, S. & Rodriguez, M. L. A., Jan 2 2019, In : Health Marketing Quarterly. 36, 1, p. 17-34 18 p.

Research output: Contribution to journalArticle

  • Do We See Machines the Same Way As We See Humans? A Survey on Mind Perception of Machines and Human Beings

    Xu, X. & Sar, S., Nov 6 2018, RO-MAN 2018 - 27th IEEE International Symposium on Robot and Human Interactive Communication. Institute of Electrical and Electronics Engineers Inc., p. 472-475 4 p. 8525586. (RO-MAN 2018 - 27th IEEE International Symposium on Robot and Human Interactive Communication).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Testing an Extended Reasoned Action Framework to Predict Intention to Purchase Fruits With Novel Shapes

    Rodriguez, M. L. A., Kulpavaropas, S. & Sar, S., Apr 3 2017, In : Journal of Agricultural and Food Information. 18, 2, p. 161-180 20 p.

    Research output: Contribution to journalArticle

  • The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness

    Wen, J. T., Sar, S. & Anghelcev, G., Jan 2 2017, In : Journal of Current Issues and Research in Advertising. 38, 1, p. 31-43 13 p.

    Research output: Contribution to journalArticle

  • The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising

    Ju, I., He, Y., Chen, Q., He, W., Shen, B. & Sar, S., Oct 2 2017, In : Journal of Advertising. 46, 4, p. 473-486 14 p.

    Research output: Contribution to journalArticle