Fingerprint
Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Collaborations and top research areas from the last five years
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The double bind of beauty work
Smith, R. K., Yang, L. W. & Samper, A., Jan 2026, In: Consumer Psychology Review. 9, 1, p. 65-84Research output: Contribution to journal › Review article › peer-review
Open Access -
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes
Davis, N., Smith, R. K. & Sevilla, J., Apr 1 2025, In: Journal of Consumer Research. 51, 6, p. 1144-1166 23 p., ucae047.Research output: Contribution to journal › Article › peer-review
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Morality and Continuity Authenticity Trade-offs in the Removal of Unethical Founders
Ton, L. A. N., Smith, R. K. & Sevilla, J., Jan 2025, In: Journal of the Association for Consumer Research. 10, 1, p. 36-46 11 p.Research output: Contribution to journal › Comment/debate › peer-review
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Privileged origins taint perceived authenticity
Ton, L. A. N., Smith, R. K. & Baskin, E., Nov 2025, In: Journal of Experimental Social Psychology. 121, 104809.Research output: Contribution to journal › Article › peer-review
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Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
Ton, L. A. N., Smith, R. K. & Sevilla, J., Mar 2024, In: Journal of Marketing. 88, 2, p. 121-140 20 p.Research output: Contribution to journal › Article › peer-review
Press/Media
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Paper: Ads featuring interracial couples produce mixed results for brands
9/16/24
1 Media contribution
Press/Media: Research