Research output per year
Research output per year
Fingerprint
Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes
Davis, N., Smith, R. K. & Sevilla, J., Jul 19 2024, (E-pub ahead of print) In: Journal of Consumer Research. ucae047.Research output: Contribution to journal › Article › peer-review
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Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
Ton, L. A. N., Smith, R. K. & Sevilla, J., Mar 2024, In: Journal of Marketing. 88, 2, p. 121-140 20 p.Research output: Contribution to journal › Article › peer-review
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The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
Smith, R. K., Yazdani, E., Wang, P., Soleymani, S. & Ton, L. A. N., Mar 2022, In: Journal of the Academy of Marketing Science. 50, 2, p. 324-337 14 p.Research output: Contribution to journal › Article › peer-review
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Large-scale field experiment shows null effects of team demographic diversity on outsiders' willingness to support the team
Chang, E. H., Kirgios, E. L. & Smith, R. K., May 2021, In: Journal of Experimental Social Psychology. 94, 104099.Research output: Contribution to journal › Article › peer-review
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Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work
Smith, R. K., Vandellen, M. R. & Ton, L. A. N., Jun 1 2021, In: Journal of Consumer Research. 48, 1, p. 102-122 21 p.Research output: Contribution to journal › Article › peer-review
Press/Media
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Paper: Ads featuring interracial couples produce mixed results for brands
9/16/24
1 Media contribution
Press/Media: Research