Fingerprint
Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Collaborations and top research areas from the last five years
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Celebrating excellence: insights from the 2024 Paul D. Converse Symposium
Rodas, M. A. & Mehta, R., Jun 2025, In: Marketing Letters. 36, 2, p. 183-191 9 p.Research output: Contribution to journal › Article › peer-review
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Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior
Xu, L., Mehta, R. & Dahl, D. W., Sep 2022, In: Journal of Marketing. 86, 5, p. 79-94 16 p.Research output: Contribution to journal › Article › peer-review
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Sweet ideas: How the sensory experience of sweetness impacts creativity
Xu, L., Mehta, R. & Hoegg, J. A., Sep 2022, In: Organizational Behavior and Human Decision Processes. 172, 104169.Research output: Contribution to journal › Article › peer-review
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Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
Xu, L. & Mehta, R., Nov 2022, In: Journal of the Academy of Marketing Science. 50, 6, p. 1135-1152 18 p.Research output: Contribution to journal › Article › peer-review
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Innovation research themes for our changing environment: insights from the 2019 PDMA doctoral consortium
Rindfleisch, A., Mehta, R., Sachdev, V. & Danienta, N., Mar 1 2020, In: Journal of Product Innovation Management. 37, 2, p. 126-137 12 p.Research output: Contribution to journal › Editorial › peer-review