Ravi Prakash Mehta

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Research Output

  • Dim or bright? The impact of ambient illuminance on consumer response to innovative solutions

    Wang, C., Mehta, R., Zhu, R. & Argo, J. J., Jul 1 2019, In : Journal of the Association for Consumer Research. 4, 3, p. 293-303 11 p.

    Research output: Contribution to journalArticle

  • Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity

    Herd, K. B. & Mehta, R., Jun 1 2019, In : Journal of Consumer Research. 46, 1, p. 36-52

    Research output: Contribution to journalArticle

  • Look at me! or don’t... How mere social presence impacts innovation adoption

    Xu, L., Mehta, R. & Herd, K. B., Jul 1 2019, In : Journal of the Association for Consumer Research. 4, 3, p. 269-279 11 p.

    Research output: Contribution to journalArticle

  • The role of identity salience in creative thinking

    Mehta, R., Xu, L. & Dahl, D. W., Jan 1 2019, Handbook of Research on Identity Theory in Marketing. Edward Elgar Publishing Ltd., p. 85-96 12 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter