Ravi Prakash Mehta

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Research Output

  • Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity

    Herd, K. B. & Mehta, R., Jun 1 2019, In : Journal of Consumer Research. 46, 1, p. 36-52

    Research output: Contribution to journalArticle

  • Sensory Experiences and Consumer Creativity

    Zhu, R. . & Mehta, R., Oct 1 2017, In : Journal of the Association for Consumer Research. 2, 4, p. 472-484

    Research output: Contribution to journalArticle

  • Social-recognition versus financial incentives? Exploring the effects of creativity-contingent external rewards on creative performance

    Mehta, R. P., Dahl, D. W. & Zhu, R., Oct 1 2017, In : Journal of Consumer Research. 44, 3, p. 536-553 18 p.

    Research output: Contribution to journalArticle

  • When red means go: Non-normative effects of red under sensation seeking

    Mehta, R., Demmers, J., van Dolen, W. M. & Weinberg, C. B., Jan 1 2017, In : Journal of Consumer Psychology. 27, 1, p. 91-97 7 p.

    Research output: Contribution to journalArticle