If you made any changes in Pure, your changes will be visible here soon.

Research Output 1995 2020

Filter
Article
2020

Culture and Health Persuasion: Differences between Koreans and Americans

Yoon, S., Lalwani, A. K., Vargas, P. T., Kim, K. & Taylor, C. R., Jan 1 2020, (Accepted/In press) In : Journal of Current Issues and Research in Advertising.

Research output: Contribution to journalArticle

Persuasion
Health
Smoking behavior
Smoking
2019
Marketing
Nonprofit Organizations
Cause-related marketing
Organizations
Compatibility

Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers

Yun, J. T., Duff, B. R. L., Vargas, P. T., Sundaram, H. & Himelboim, I., Jan 1 2019, (Accepted/In press) In : Journal of Interactive Advertising.

Research output: Contribution to journalArticle

Computational methods
social media
Learning systems
Marketing
Semantics

Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan

Okazaki, S., Taylor, C. R., Vargas, P. T. & Henseler, J., Sep 9 2019, In : International Marketing Review. 36, 5, p. 726-747 22 p.

Research output: Contribution to journalArticle

Consumer culture
Globalization
Disaster
Japan
Global brands
Evaluation
Experiment
Marketers
Marketing
Marketing communications
2018

The Subtle Influence of Check and X Marks: How Symbolic Markings Influence Judgment

Yoon, G. & Vargas, P. T., Jan 1 2018, (Accepted/In press) In : Journal of Consumer Psychology.

Research output: Contribution to journalArticle

Value of Life
Public Policy
Marketing
Life Style
Surveys and Questionnaires
2017

A Practical Guide to Experimental Advertising Research

Vargas, P. T., Duff, B. & Faber, R. J., Jan 2 2017, In : Journal of Advertising. 46, 1, p. 101-114 14 p.

Research output: Contribution to journalArticle

Marketing
experiment
construct validity
research planning
integrity
2016

Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising

Biegler, P. & Vargas, P., Jun 1 2016, In : Journal of Bioethical Inquiry. 13, 2, p. 271-279 9 p.

Research output: Contribution to journalArticle

Pharmacy Ethics
conditioning
pharmaceutical
Emotions
moral philosophy

Police Endorse Color-Blind Racial Beliefs More Than Laypersons

Hughes, C. E., Hunter, C. D., Vargas, P. T., Schlosser, M. D. & Malhi, R. S., Jun 1 2016, In : Race and Social Problems. 8, 2, p. 160-170 11 p.

Research output: Contribution to journalArticle

layperson
attitude scale
police
justice
decision making
2015

Oriental imagery and American attitudes toward Asia: an exploratory tourism study

Shim, C., Vargas, P. T. & Santos, C. A., Apr 3 2015, In : Journal of Tourism and Cultural Change. 13, 2, p. 165-181 17 p.

Research output: Contribution to journalArticle

Orientalism
orientalism
imagery
tourism
Tourism
2014

Know Thy Avatar: The Unintended Effect of Virtual-Self Representation on Behavior

Yoon, G. & Vargas, P. T., Apr 2014, In : Psychological Science. 25, 4, p. 1043-1045 3 p.

Research output: Contribution to journalArticle

Avatar
Self-representation
Self-concept
Young Adults
2013

Ban the Sunset? Nonpropositional Content and Regulation of Pharmaceutical Advertising

Biegler, P. & Vargas, P. T., May 1 2013, In : American Journal of Bioethics. 13, 5, p. 3-13 11 p.

Research output: Contribution to journalArticle

Pharmaceutical Preparations
Persuasive Communication
Social Psychology
Prescription Drugs
United States Food and Drug Administration
Persuasive Communication
Personal Autonomy
Drug Industry
Decision Making
Pharmaceutical Preparations

Seeing without looking: The effects of hemispheric functioning on memory for brands in computer games

Yoon, G. & Vargas, P. T., Apr 3 2013, In : Journal of Advertising. 42, 2-3, p. 131-141 11 p.

Research output: Contribution to journalArticle

Computer games
computer game
Data storage equipment
experiment
Experiments
policy
book
decision
Cancellation
Hotels
2010

Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect

Yoon, S. & Vargas, P. T., Dec 1 2010, In : Psychology and Marketing. 27, 12, p. 1075-1100 26 p.

Research output: Contribution to journalArticle

Emotions
Research
Thinking
Purchase
Consumer Behavior
2008

Consumer confusion of percent differences

Kruger, J. & Vargas, P. T., Jan 1 2008, In : Journal of Consumer Psychology. 18, 1, p. 49-61 13 p.

Research output: Contribution to journalArticle

Confusion
Motorcycles
Intuition
Motivation
Research
2007

Writing with pictures: Toward a unifying theory of consumer response to images

Scott, L. M. & Vargas, P., Oct 22 2007, In : Journal of Consumer Research. 34, 3, p. 341-356 16 p.

Research output: Contribution to journalArticle

communication technology
artifact
Consumer response
Communication technologies
Communication Technologies
2005

Extraversion, threat categorizations, and negative affect: A reaction time approach to avoidance motivation

Robinson, M. D., Meier, B. P. & Vargas, P. T., Oct 1 2005, In : Journal of Personality. 73, 5, p. 1397-1436 40 p.

Research output: Contribution to journalArticle

Motivation
Extraversion (Psychology)
Self-Control

Mood effects on eyewitness memory: Affective influences on susceptibility to misinformation

Forgas, J. P., Laham, S. M. & Vargas, P. T., Nov 1 2005, In : Journal of Experimental Social Psychology. 41, 6, p. 574-588 15 p.

Research output: Contribution to journalArticle

mood
Communication
experiment
cognition
Cognition
2004

Exploring the role of memory for self-selected Ad experiences: Are some advertising media better liked than others?

Shavitt, S., Vargas, P. & Lowrey, P., Dec 1 2004, In : Psychology and Marketing. 21, 12, p. 1011-1032 22 p.

Research output: Contribution to journalArticle

Advertising media
Radio
Demography
Surveys and Questionnaires
Attitude toward advertising

Using and being used by categories: The case of negative evaluations and daily well-being

Robinson, M. D., Vargas, P. T., Tamir, M. & Solberg, E. C., Aug 1 2004, In : Psychological Science. 15, 8, p. 521-526 6 p.

Research output: Contribution to journalArticle

Task Performance and Analysis
Reaction Time
Personality
Medically Unexplained Symptoms
2003

Stereotypic explanatory bias: Implicit stereotyping as a predictor of discrimination

Sekaquaptewa, D., Espinoza, P., Thompson, M., Vargas, P. T. & von Hippel, W., Jan 2003, In : Journal of Experimental Social Psychology. 39, 1, p. 75-82 8 p.

Research output: Contribution to journalArticle

Stereotyping
stereotype
discrimination
attribution
trend

Trait as Default: Extraversion, Subjective Well-Being, and the Distinction Between Neutral and Positive Events

Robinson, M. D., Solberg, E. C., Vargas, P. T. & Tamir, M., Sep 1 2003, In : Journal of personality and social psychology. 85, 3, p. 517-527 11 p.

Research output: Contribution to journalArticle

well-being
event
Reaction Time
Extraversion (Psychology)
time
1998

Affect and Behavior Inhibition: The Mediating Role of Cognitive Processing Strategies

Forgas, J. P. & Vargas, P., Jan 1 1998, In : Psychological Inquiry. 9, 3, p. 205-210 6 p.

Research output: Contribution to journalArticle

1997

The Linguistic Intergroup Bias as an implicit indicator of prejudice

Von Hippel, W., Sekaquaptewa, D. & Vargas, P., Sep 1997, In : Journal of Experimental Social Psychology. 33, 5, p. 490-509 20 p.

Research output: Contribution to journalArticle

Linguistics
prejudice
linguistics
trend
experiment
1995

"Behavior Technologies" Caricature of Social Psychology

Downing, J. D., Sekaquaptewa, D. J., Vargas, P. T. & Brock, T. C., Mar 1995, In : American Psychologist. 50, 3, p. 175-176 2 p.

Research output: Contribution to journalArticle

Caricatures
Social Psychology
Technology

On The Role Of Encoding Processes In Stereotype Maintenance

von Hippel, W., Sekaquaptewa, D. & Vargas, P., Jan 1 1995, In : Advances in Experimental Social Psychology. 27, C, p. 177-254 78 p.

Research output: Contribution to journalArticle

Maintenance