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Research Output 1995 2020

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Chapter
2015

Ethics of implicit persuasion in pharmaceutical advertising

Biegler, P., Kennett, J., Oakley, J. & Vargas, P. T., Jan 1 2015, Handbook of Neuroethics. Springer Netherlands, p. 1647-1668 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

persuasion
Persuasive Communication
ethics
Ethics
pharmaceutical
2013

Explicit and implicit sexual orientation: Homoerotic imagery in advertising and health

Vargas, P. T. & Greer, H., Jan 4 2013, The Routledge Companion to Identity and Consumption. Taylor and Francis, p. 396-406 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

sexual orientation
health
Health
Homoerotic
Sexual Orientation
2012

Additional measures: Linguistic markers of implicit attitudes

Hippel, W. V., Sekaquaptewa, D. & Vargas, P. T., Jan 1 2012, Attitudes: Insights from the New Implicit Measures. Taylor and Francis, p. 427-458 32 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Linguistics
2006

A cultural third-person effect: Actual and expected effects of source expertise among individualists and collectivists

Yoon, S. & Vargas, P. T., Jan 16 2006, Creating Images and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, p. 171-190 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Expertise
2005

When "what might have been" leads to what isn't best: Dysfunctional counterfactual thinking in consumer affect and cognition

Yoon, S. & Vargas, P. T., Jul 27 2005, Applying Social Cognition to Consumer-Focused Strategy. Lawrence Erlbaum Associates, p. 331-352 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Cognition
2004

Advertising Psychology

Vargas, P. T. & Yoon, S., Jan 1 2004, Encyclopedia of Applied Psychology, Three-Volume Set. Elsevier Science Ltd., p. 53-64 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Psychology

It's not just what you think, it's also how you think: Prejudice as biased information processing

Vargas, P. T., Sekaquaptewa, D. & von Hippel, W., Feb 22 2004, Diversity in Advertising: Broadening the Scope of Research Directions. Psychology Press Taylor & Francis Group, p. 93-119 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Prejudice
Information processing

The relationship between implicit attitudes and behavior: Some lessons from the past, and directions for the future

Vargas, P. T., Sep 1 2004, Contemporary Perspectives on the Psychology of Attitudes. Psychology Press Taylor & Francis Group, p. 275-298 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Direction compound