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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output

Culture and Health Persuasion: Differences between Koreans and Americans

Yoon, S., Lalwani, A. K., Vargas, P. T., Kim, K. & Taylor, C. R., Jan 1 2020, (Accepted/In press) In : Journal of Current Issues and Research in Advertising.

Research output: Contribution to journalArticle

  • Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan

    Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J., Sep 9 2019, In : International Marketing Review. 36, 5, p. 726-747 22 p.

    Research output: Contribution to journalArticle

  • “In-depth” incidental exposure: How processing difficulty and processing style affect evaluations of transparent overlay images

    Oh, S., Yoon, S. & Vargas, P., Feb 11 2019, In : European Journal of Marketing. 53, 2, p. 279-298 20 p.

    Research output: Contribution to journalArticle