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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Persuasive Communication Medicine & Life Sciences
experiment Social Sciences
Linguistics Medicine & Life Sciences
Social Psychology Medicine & Life Sciences
Pharmaceutical Preparations Medicine & Life Sciences
pharmaceutical Social Sciences
Pharmacy Ethics Medicine & Life Sciences
Emotions Medicine & Life Sciences

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Research Output 1995 2019

Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan

Okazaki, S., Taylor, C. R., Vargas, P. T. & Henseler, J., Jan 1 2019, In : International Marketing Review.

Research output: Contribution to journalArticle

Consumer culture
Globalization
Disaster
Japan
Global brands
Evaluation
Experiment
Marketers
Marketing
Marketing communications

The Subtle Influence of Check and X Marks: How Symbolic Markings Influence Judgment

Yoon, G. & Vargas, P. T., Jan 1 2018, (Accepted/In press) In : Journal of Consumer Psychology.

Research output: Contribution to journalArticle

Value of Life
Public Policy
Marketing
Life Style
Surveys and Questionnaires

A Practical Guide to Experimental Advertising Research

Vargas, P. T., Duff, B. & Faber, R. J., Jan 2 2017, In : Journal of Advertising. 46, 1, p. 101-114 14 p.

Research output: Contribution to journalArticle

Marketing
experiment
construct validity
research planning
integrity

Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising

Biegler, P. & Vargas, P. T., Jun 1 2016, In : Journal of Bioethical Inquiry. 13, 2, p. 271-279 9 p.

Research output: Contribution to journalArticle

Pharmacy Ethics
conditioning
pharmaceutical
Emotions
moral philosophy