Personal profile
Research Interests
Consumer well-being
Experiential consumption
Sport management
Recreation management
Leisure-time physical activity
Education
Ph.D., Business Administration, Temple University
M.B.A., Business Administration, Ohio University
M.S.A., Sports Administration, Ohio University
B.S., Physical Electronics, Tokyo Institute of Technology
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Collaborations and top research areas from the last five years
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Examining switching intention in professional sport: a push-pull-mooring perspective
Sato, M., Tokuyama, T., Motoyama, S., Warwick, L. & Deguchi, J., Aug 21 2024, In: International Journal of Sports Marketing and Sponsorship. 25, 4, p. 895-912 18 p.Research output: Contribution to journal › Article › peer-review
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Consumer-brand identification and happiness in experiential consumption
Sato, M., Yoshida, M., Doyle, J. & Choi, W., Aug 2023, In: Psychology and Marketing. 40, 8, p. 1579-1592 14 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Older Adults’ Physical Activity and Healthcare Costs, 2003–2014
Sato, M., Du, J., Inoue, Y., Funk, D. C. & Weaver, F., May 2020, In: American Journal of Preventive Medicine. 58, 5, p. e141-e148Research output: Contribution to journal › Article › peer-review
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Access to parks and recreational facilities, physical activity, and health care costs for older adults: Evidence from U.S. counties
Sato, M., Inoue, Y., Du, J. & Funk, D. C., May 27 2019, In: Journal of Leisure Research. 50, 3, p. 220-238 19 p.Research output: Contribution to journal › Article › peer-review
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Behavioral correlates of psychological involvement: A 2-year study
Sato, M., Jordan, J. S. & Funk, D. C., Mar 1 2019, In: Journal of Sport Management. 33, 2, p. 148-160 13 p.Research output: Contribution to journal › Article › peer-review
Press/Media
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Study: Access to parks linked with greater physical activity for some, but not all, residents
Liechty, T., Sato, M. & Inoue, Y.
1/14/26
1 Media contribution
Press/Media: Research
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Social identification with a team boosts fans’ social well-being
11/6/25
1 Media contribution
Press/Media: Research
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Study examined COVID-19 policies' effects on people with disabilities
Woolf, J. R., Sato, M. & Welty-Peachey, J.
6/20/22
1 Media contribution
Press/Media: Research
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Psychology of fandom and the Tokyo 2020 Olympics
8/4/21
1 Media contribution
Press/Media: Press / Media
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What impact do the Olympics and mass-sporting events have on public health?
8/2/21
1 Media contribution
Press/Media: Research