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Research Output

2020
Open Access

Using virtual reality to promote the university brand: When do telepresence and system immersion matter?

Shen, J., Wang, Y., Chen, C., Nelson, M. R. & Yao, M. Z., May 18 2020, In : Journal of Marketing Communications. 26, 4, p. 362-393 32 p.

Research output: Contribution to journalArticle

2019

Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction

Liljenberg, M., Tian, K. & Yao, M., Jan 1 2019, HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings. Stephanidis, C. & Antona, M. (eds.). Springer, p. 39-45 7 p. (Communications in Computer and Information Science; vol. 1088).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2018

Blurring boundaries: Effects of device features on metacognitive evaluations

Hamilton, K. A. & Yao, M. Z., Dec 2018, In : Computers in Human Behavior. 89, p. 213-220 8 p.

Research output: Contribution to journalArticle

Cognitive offloading and the extended digital self

Hamilton, K. A. & Yao, M. Z. Y., Jan 1 2018, Human-Computer Interaction. Theories, Methods, and Human Issues - 20th International Conference, HCI International 2018, Proceedings. Kurosu, M. (ed.). Springer-Verlag, p. 257-268 12 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 10901 LNCS).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Encouraging learners to explore websites: Hyperlinks as invitations

Ho, J. C. F. & Yao, M. Z., Jan 1 2018, In : Journal of Educators Online. 15, 2

Research output: Contribution to journalArticle

The Impact of Accompanying Text on Visual Processing and Hedonic Evaluation of Art

Lin, F. & Yao, M., Jul 1 2018, In : Empirical Studies of the Arts. 36, 2, p. 180-198 19 p.

Research output: Contribution to journalArticle

2017

A Cross-Cultural Perspective on the Privacy Calculus

Trepte, S., Reinecke, L., Ellison, N. B., Quiring, O., Yao, M. Z. & Ziegele, M., Jan 1 2017, In : Social Media and Society. 3, 1

Research output: Contribution to journalArticle

Open Access

Predicting users’ privacy boundary management strategies on Facebook

Liu, Q., Yao, M. Z., Yang, M. & Tu, C., Jul 3 2017, In : Chinese Journal of Communication. 10, 3, p. 295-311 17 p.

Research output: Contribution to journalArticle

2015
2014

Loneliness, social contacts and Internet addiction: A cross-lagged panel study

Yao, M. Z. & Zhong, Z. J., Jan 1 2014, In : Computers in Human Behavior. 30, p. 164-170 7 p.

Research output: Contribution to journalArticle

The influence of personality, parental behaviors, and self-Esteem on internet addiction: A study of chinese college students

Yao, M. Z., He, J., Ko, D. M. & Pang, K., Feb 1 2014, In : Cyberpsychology, Behavior, and Social Networking. 17, 2, p. 104-110 7 p.

Research output: Contribution to journalArticle

2013

Communication, public opinion, and globalization in urban China

Lee, F. L. F., Lee, C. C., Yao, M. Z., Chang, T. K., Lin, F. J. & Shen, C. F., Jan 1 2013, Taylor and Francis. 199 p.

Research output: Book/ReportBook

Gaming motivations, avatar-self identification and symptoms of online game addiction

Zhong, Z. J. & Yao, M. Z., Oct 1 2013, In : Asian Journal of Communication. 23, 5, p. 555-573 19 p.

Research output: Contribution to journalArticle

2012

Globalization and people's interest in foreign affairs: A comparative survey in Hong Kong and Taipei

Lee, F. L. F., He, Z., Lee, C. C., Lin, W. & Yao, M. Z., Apr 1 2012, In : International Communication Gazette. 74, 3, p. 221-239 19 p.

Research output: Contribution to journalArticle

2011

Do men heal more when in drag? Conflicting identity cues between user and avatar

Yee, N., Ducheneaut, N., Yao, M. & Nelson, L., Jun 13 2011, CHI 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts. p. 773-776 4 p. (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2010

Sexual priming, gender stereotyping, and likelihood to sexually harass: Examining the cognitive effects of playing a sexually-explicit video game

Yao, M. Z., Mahood, C. & Linz, D., Jan 1 2010, In : Sex Roles. 62, 1, p. 77-88 12 p.

Research output: Contribution to journalArticle

2009

The attitudes of urban chinese towards globalization: A survey study of media influence

Lee, F. L. F., He, Z., Lee, C. C., Lin, W. Y. & Yao, M., Jan 1 2009, In : Pacific Affairs. 82, 2, p. 211-230 20 p.

Research output: Contribution to journalArticle

2008

Predicting self-protections of online privacy

Yao, M. Z. & Linz, D. G., Oct 1 2008, In : Cyberpsychology and Behavior. 11, 5, p. 615-617 3 p.

Research output: Contribution to journalArticle

Predicting user concerns about online privacy in Hong Kong

Yao, M. Z. & Zhang, J., Dec 1 2008, In : Cyberpsychology and Behavior. 11, 6, p. 779-781 3 p.

Research output: Contribution to journalArticle

2007

Predicting user concerns about online privacy

Yao, M. Z. Y., Rice, R. E. & Wallis, K., Mar 1 2007, In : Journal of the American Society for Information Science and Technology. 58, 5, p. 710-722 13 p.

Research output: Contribution to journalArticle

2006

A self-awareness approach to computer-mediated communication

Yao, M. Z. & Flanagin, A. J., May 1 2006, In : Computers in Human Behavior. 22, 3, p. 518-544 27 p.

Research output: Contribution to journalArticle

Peep show establishments, police activity, public place, and time: A study of secondary effects in San Diego, California

Linz, D., Paul, B. & Yao, M. Z., May 2006, In : Journal of Sex Research. 43, 2, p. 182-193 12 p.

Research output: Contribution to journalArticle

Peep show establishments, police activity, public place, and time: A response to McCleary and Meeker

Linz, D., Paul, B. & Yao, M. Z., May 2006, In : Journal of Sex Research. 43, 2, p. 197-201 5 p.

Research output: Contribution to journalComment/debate