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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

Brands as a nation: An analysis of overseas media engagement of top Chinese brands

Chen, O., Song, S. & Yao, M. Z., Mar 1 2020, In : Global Media and China. 5, 1, p. 22-39 18 p.

Research output: Contribution to journalArticle

Open Access
  • Open Access
  • Using virtual reality to promote the university brand: When do telepresence and system immersion matter?

    Shen, J., Wang, Y., Chen, C., Nelson, M. R. & Yao, M. Z., May 18 2020, In : Journal of Marketing Communications. 26, 4, p. 362-393 32 p.

    Research output: Contribution to journalArticle

  • Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction

    Liljenberg, M., Tian, K. & Yao, M., Jan 1 2019, HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings. Stephanidis, C. & Antona, M. (eds.). Springer, p. 39-45 7 p. (Communications in Computer and Information Science; vol. 1088).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Blurring boundaries: Effects of device features on metacognitive evaluations

    Hamilton, K. A. & Yao, M. Z., Dec 2018, In : Computers in Human Behavior. 89, p. 213-220 8 p.

    Research output: Contribution to journalArticle

  • Activities

    • 1 Oral presentation

    I on the Media: Mike Yao

    Mike Zheng Yu Yao (Speaker)

    May 11 2020

    Activity: Talk typesOral presentation