Keyphrases
Persuasion Knowledge Model
100%
United States
60%
Jamaica
56%
Product Placement
36%
Advergames
34%
Media Literacy
34%
Vertical Individualism
34%
Third-person Perception
28%
Brand Positioning
28%
Advertising Literacy
26%
Nudity
26%
Telepresence
26%
Horizontal Individualism
26%
China
24%
Consumer Culture
24%
Brand Attitude
23%
India
23%
Preschool children
22%
Advertising Regulation
22%
South Korea
21%
Denmark
21%
Perceived Effects
21%
Jamaican
20%
Persuasion Strategy
19%
Individualism
19%
Purchase Intention
17%
Unhealthy Eating
17%
Heritage
17%
International Adoptees
17%
Cultural Media
17%
Cross-media Comparison
17%
Selectivity Hypothesis
17%
Enculturation
17%
Public Service Announcements
17%
Consumer Response
17%
Political Advertising
17%
Video News
17%
Virtual Reality
17%
Liking
17%
Consumer Research
17%
Commercial Content
17%
Advertising Research
17%
Cause-related Marketing
17%
Product Type
17%
News Releases
17%
Media Effects
17%
Advertisers
16%
Advertising Message
16%
Branded Products
15%
Consumer Behaviour
15%
Social Sciences
Youth
43%
Legislation
36%
Product Placement
34%
South Korea
34%
TV
31%
China
31%
Intention
26%
Brazil
25%
Consumer Behavior
25%
India
24%
Consumer Culture
23%
Advertising
22%
Charity
21%
Content Analysis
21%
Civics
21%
Preschool Children
20%
Collectivism
19%
Social Media
19%
Media Use
19%
Advertising Strategy
18%
Political Advertising
17%
Cause Related Marketing
17%
Self Help
17%
Liking
17%
Cultural Values
17%
Chinese
16%
USA
15%
Mass Media
13%
Advertising Industry
13%
Gift-Giving
13%
Consciousness
13%
Citizen-Consumers
13%
Advertising Effectiveness
13%
Indians
13%
Acculturation
12%
Cultural Factor
12%
Caregiver
11%
Consumer Research
11%
Denmark
11%
Consumer Socialization
11%
Person Perception
11%
Jamaica
11%
Consumers
11%
Psychology
10%
Media Education
10%
Gender Difference
10%
Thai
10%
Toddlers
10%
Gender Role
8%
Ritual
8%