Fingerprint
Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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“Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds
Shabalina, O., Nelson, M. R. & Wise, K., 2026, In: Journal of Current Issues and Research in Advertising. 47, 1, p. 46-71 26 p.Research output: Contribution to journal › Article › peer-review
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Classroom contexts: Teachers talk teaching media literacy
Bhalla, S., Nelson, M. R. & Spikes, M. A., Jul 1 2025, In: Journal of Media Literacy Education. 17, 2, p. 37-52 16 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Reconsidering Ad Design Practices and Visual Aesthetics in Social Media Interactive Spaces: Toward a Conceptual Framework
Shabalina, O. & Nelson, M. R., 2025, In: Journal of Interactive Advertising. 25, 2, p. 139-156 18 p.Research output: Contribution to journal › Article › peer-review
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Stakeholder-desired audiences: Fans’ audience data imaginaries and how they shape industry data practices
Liu, A. Y., Ji, A., Taneja, H. & Nelson, M. R., Dec 2025, In: Convergence. 31, 6, p. 1865-1885 21 p., 13548565251366412.Research output: Contribution to journal › Article › peer-review
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Virtual Persuasion: The Power and Risk of VR in Modern Advertising
Wang, Y., Chen, C. C. & Nelson, M. R., Jan 1 2025, Rethinking Advertising: Ethics and Effectiveness. Springer, p. 185-208 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Press/Media
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Mandatory media literacy education in Illinois schools impaired by digital divides
8/20/25
1 Media contribution
Press/Media: Research
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How will generative artificial intelligence affect political advertising in 2024?
3/7/24
1 Media contribution
Press/Media: Expert Comment / Interview
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What do we know about political advertising?
10/5/22
1 Media contribution
Press/Media: Expert Comment / Interview