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Research Output

Champagne taste, beer budget: The new poor’s incongruent capital and consumption

Chen, W. F. & Nelson, M. R., Feb 1 2020, In : Journal of Consumer Culture. 20, 1, p. 23-42 20 p.

Research output: Contribution to journalArticle

  • Consumer exposure to food and beverage advertising out of home: An exploratory case study in Jamaica

    Nelson, M. R., Ahn, R. J., Ferguson, G. M. & Anderson, A., May 2020, In : International Journal of Consumer Studies. 44, 3, p. 272-284 13 p.

    Research output: Contribution to journalArticle

  • Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica

    Ahn, R. J., Nelson, M. R. & Ferguson, G. M., Jun 1 2020, In : Newspaper Research Journal. 41, 2, p. 179-203 25 p.

    Research output: Contribution to journalArticle

  • Made in My Village: Exploring Country of Origin Effects and Bi-National Products Across Cohorts in Ukraine

    Sobolev, V. & Nelson, M. R., Mar 14 2020, In : Journal of International Consumer Marketing. 32, 2, p. 94-114 21 p.

    Research output: Contribution to journalArticle

  • Using virtual reality to promote the university brand: When do telepresence and system immersion matter?

    Shen, J., Wang, Y., Chen, C., Nelson, M. R. & Yao, M. Z., May 18 2020, In : Journal of Marketing Communications. 26, 4, p. 362-393 32 p.

    Research output: Contribution to journalArticle