Research output per year
Research output per year
- 10 results
Search results
-
2024
Love is blind: the ironic effect of fans’ experience on taste perception
Stoner, J. L. & Rodas, M. A., Mar 2024, In: Marketing Letters. 35, 1, p. 15-28 14 p.Research output: Contribution to journal › Article › peer-review
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2023
Order Matters: Rating Service Professionals First Reduces Tipping Amount
Chen, J., Xu, A. J., Rodas, M. A. & Liu, X., Jan 2023, In: Journal of Marketing. 87, 1, p. 81-96 16 p.Research output: Contribution to journal › Article › peer-review
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The cost of freedom: Creative ideation boosts both feelings of autonomy and the fear of judgment
Kim, S., Goncalo, J. A. & Rodas, M. A., Mar 2023, In: Journal of Experimental Social Psychology. 105, 104432.Research output: Contribution to journal › Article › peer-review
Open Access -
2021
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands
Rodas, M. A., John, D. R. & Torelli, C. J., Dec 1 2021, In: Journal of Consumer Research. 48, 4, p. 633-650 18 p., ucab037.Research output: Contribution to journal › Article › peer-review
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2020
Generosity without borders: The interactive effect of spatial distance and donation goals on charitable giving
Xu, A. J., Rodas, M. A. & Torelli, C. J., Nov 2020, In: Organizational Behavior and Human Decision Processes. 161, p. 65-78 14 p.Research output: Contribution to journal › Article › peer-review
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The secrecy effect: Secret consumption increases women's product evaluations and choice
Rodas, M. A. & John, D. R., Apr 1 2020, In: Journal of Consumer Research. 46, 6, p. 1093-1109 17 p.Research output: Contribution to journal › Article › peer-review
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2018
A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals
Rodas, M. A., Ahluwalia, R. & Olson, N. J., Oct 2018, In: Journal of Consumer Psychology. 28, 4, p. 673-681 9 p.Research output: Contribution to journal › Article › peer-review
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2017
Conforming conservatives: How salient social identities can increase donations
Kaikati, A. M., Torelli, C. J., Winterich, K. P. & Rodas, M. A., Oct 2017, In: Journal of Consumer Psychology. 27, 4, p. 422-434 13 p.Research output: Contribution to journal › Article › peer-review
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The cultural meanings of brands
Torelli, C. J., Rodas, M. A. & Stoner, J. L., 2017, In: Foundations and Trends in Marketing. 10, 3, p. 153-214 62 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Tightness–looseness: Implications for consumer and branding research
Torelli, C. J. & Rodas, M. A., Jul 2017, In: Journal of Consumer Psychology. 27, 3, p. 398-404 7 p.Research output: Contribution to journal › Article › peer-review