Wyer, R. S.,
Shavitt, S., Aaker, J., Childers, T., Kardes, F. R., Peracchio, L. A., Adaval, R., Fazio, R., Keller, P. A., Pham, M., Alba, J. W., Gorn, G. J., Lee, A. Y., Posavac, S., Albarracin, D., Greenwald, A. G., Lutz, R. J., Priester, J., Barone, M. & Haugtvedt, C. P.
& 38 others,
Lynch, J. G., Rao, A., Batra, R., Heath, T., Maheswaran, D., Schumann, D. W., Bearden, W., Herr, P., Mantel, S., Schwarz, N., Bettman, J., Hoch, S. J., McAlister, L., Sengupta, J., Brendl, M., Houston, M., McGill, A. L., Shimp, T. A., Burnkrant, R., Huber, J., Menon, G., Shiv, B., Chaiken, S., Iacobucci, D., Meyers-Levy, J., Shrum, L. J., Chakrvarti, D., Janiszewski, C., Mick, D. G., Simonson, I., Chattopadhyay, A., Johar, G., Mitchell, A., Viswanathan, M., Chernev, A., John, D. R., Mowen, J. & White, T. B.,
2006,
In: Journal of Consumer Psychology. 16,
3,
p. 203-204 2 p.Research output: Contribution to journal › Editorial › peer-review