Madhubalan Viswanathan

1988 …2019
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Subsistence marketplaces Business & Economics
literacy Social Sciences
Subsistence Business & Economics
educational program Social Sciences
India Social Sciences
Literacy Business & Economics
Marketing Business & Economics
Bottom-up Business & Economics

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Research Output 1988 2019

Consumers and technology in a changing world: the perspective from subsistence marketplaces

Viswanathan, M. & Sreekumar, A., Jun 10 2019, In : European Journal of Marketing. 53, 6, p. 1254-1274 21 p.

Research output: Contribution to journalArticle

Subsistence marketplaces
Social enterprise
Open Access
Process model
Subsistence marketplaces
Social innovation

Subsistence Marketplaces: Challenges and Opportunities

Viswanathan, M., Elaydi, R., Gau, R. & Christensen, L. J., Jan 1 2019, In : Journal of Public Policy and Marketing. 38, 1, p. 36-41 6 p.

Research output: Contribution to journalArticle

Subsistence marketplaces
Review process

A bottom-up approach to understanding low-income patients: Implications for health-related policy

Viswanathan, M., Duncan, R., Grigortsuk, M. & Sreekumar, A., Jan 1 2018, In : Journal of Law, Medicine and Ethics. 46, 3, p. 658-664 7 p.

Research output: Contribution to journalArticle

Health Policy

Impact of questionnaire format on reliability, validity, and hypothesis testing

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S. & Cheung, S. Y. Y., Dec 1 2017, In : TPM - Testing, Psychometrics, Methodology in Applied Psychology. 24, 4, p. 465-498 34 p.

Research output: Contribution to journalArticle

Reproducibility of Results
Research Personnel
Empirical Research
Statistical Factor Analysis

Honors & Recognition

Thomas C. Kinnear/Journal of Public Policy and Marketing Award

Madhubalan Viswanathan (Recipient), Manoj Hastak (Recipient) & Roland Gau (Recipient), 2009


Public policy