Madhubalan Viswanathan

If you made any changes in Pure these will be visible here soon.

Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India

Viswanathan, M., Jaikumar, S., Sreekumar, A. & Dutta, S., Jan 1 2020, (Accepted/In press) In : Journal of Consumer Affairs.

Research output: Contribution to journalArticle

  • Consumers and technology in a changing world: the perspective from subsistence marketplaces

    Viswanathan, M. & Sreekumar, A., Jun 10 2019, In : European Journal of Marketing. 53, 6, p. 1254-1274 21 p.

    Research output: Contribution to journalArticle

  • Open Access
  • Subsistence Marketplaces: Challenges and Opportunities

    Viswanathan, M., Elaydi, R., Gau, R. & Christensen, L. J., Jan 1 2019, In : Journal of Public Policy and Marketing. 38, 1, p. 36-41 6 p.

    Research output: Contribution to journalArticle

  • A bottom-up approach to understanding low-income patients: Implications for health-related policy

    Viswanathan, M., Duncan, R., Grigortsuk, M. & Sreekumar, A., Jan 1 2018, In : Journal of Law, Medicine and Ethics. 46, 3, p. 658-664 7 p.

    Research output: Contribution to journalArticle

    Honors & Recognition

    Thomas C. Kinnear/Journal of Public Policy and Marketing Award

    Viswanathan, Madhubalan (Recipient), Manoj Hastak (Recipient) & Roland Gau (Recipient), 2009

    Prize