Research output per year
Research output per year
Fingerprint
Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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A 1% TBSA Chart Reduces Math Errors While Retaining Acceptable First-Estimate Accuracy
Ray, W. C., Rajab, A., Alexander, H., Chmil, B., Rumpf, R. W., Thakkar, R., Viswanathan, M. & Fabia, R., May 1 2022, In: Journal of Burn Care and Research. 43, 3, p. 665-678 14 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Conversations about conducting marketing research in mental health
Machin, J. E., Brister, T., Bossarte, R. M., Drenten, J., Hill, R. P., Holland, D. L., Martik, M., Viswanathan, M., Yeh, M. A., Mirabito, A. M., Rapp Farrell, J., Crosby, E. & Ross Adkins, N., Aug 19 2022, In: Journal of Consumer Marketing. 39, 6, p. 569-578 10 p.Research output: Contribution to journal › Review article › peer-review
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JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy
Shultz, C., Hoek, J., Lee, L., Leong, W. Y., Srinivasan, R., Viswanathan, M. & Wertenbroch, K., Jan 2022, In: Journal of Public Policy and Marketing. 41, 1, p. 34-50 17 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic
Echambadi, R., Saiyed, A., Scagnoli, N. I. & Viswanathan, M., Aug 2022, In: Journal of Management Education. 46, 4, p. 751-777 27 p.Research output: Contribution to journal › Article › peer-review
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A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania
Viswanathan, M., Baskentli, S., Gallage, S., Martin, D. M., Ramirez-Grigortsuk, M. & Subrahmanyan, S., Apr 2021, In: Journal of Public Policy and Marketing. 40, 2, p. 245-261 17 p.Research output: Contribution to journal › Article › peer-review
Honors & Recognition
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Coursera Outstanding Educator Award - Transformation
Viswanathan, Madhubalan (Recipient), 2017
Prize: Prize/Award
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Thomas C. Kinnear/Journal of Public Policy and Marketing Award
Viswanathan, Madhubalan (Recipient), Hastak, Manoj (Recipient) & Gau, Roland (Recipient), 2009
Prize: Prize/Award
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