Madhubalan Viswanathan

1988 …2019
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  • 3 Similar Profiles
Subsistence marketplaces Business & Economics
Subsistence Business & Economics
Marketing Business & Economics
Literacy Business & Economics
Bottom-up Business & Economics
Poverty Business & Economics
Entrepreneurship Business & Economics
Entrepreneurs Business & Economics

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Research Output 1988 2019

Consumers and technology in a changing world: the perspective from subsistence marketplaces

Viswanathan, M. & Sreekumar, A., Jun 10 2019, In : European Journal of Marketing. 53, 6, p. 1254-1274 21 p.

Research output: Contribution to journalArticle

Subsistence marketplaces
Education
Social enterprise
Pioneering
Bottom-up

Impact of questionnaire format on reliability, validity, and hypothesis testing

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S. & Cheung, S. Y. Y., Dec 1 2017, In : TPM - Testing, Psychometrics, Methodology in Applied Psychology. 24, 4, p. 465-498 34 p.

Research output: Contribution to journalArticle

Reproducibility of Results
Research Personnel
Empirical Research
Psychometrics
Statistical Factor Analysis

Response pattern analysis: Assuring data integrity in extreme research settings

Christensen, L. J., Siemsen, E., Branzei, O. & Viswanathan, M., Feb 1 2017, In : Strategic Management Journal. 38, 2, p. 471-482 12 p.

Research output: Contribution to journalArticle

Intermediaries
Faking
Data integrity
Developing countries
Data collection

Subsistence marketplaces at the confluence of culture, poverty, and low literacy: Materially poor but relationally rich?

Viswanathan, M., Jan 1 2017, Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. Springer International Publishing, p. 149-168 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Poverty
Negotiating
Rural Population
Literacy
Thinking

The subsistence marketplaces approach to poverty: Implications for marketing theory

Venugopal, S. & Viswanathan, M., Sep 1 2017, In : Marketing Theory. 17, 3, p. 341-356 16 p.

Research output: Contribution to journalArticle

Marketing
Poverty
Marketing theory
Subsistence marketplaces
Critical mass

Honors & Recognition

Thomas C. Kinnear/Journal of Public Policy and Marketing Award

Madhubalan Viswanathan (Recipient), Manoj Hastak (Recipient) & Roland Gau (Recipient), 2009

Prize

Public policy
Marketing