Madhubalan Viswanathan

1988 …2019
If you made any changes in Pure, your changes will be visible here soon.

Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
Subsistence marketplaces Business & Economics
Subsistence Business & Economics
Marketing Business & Economics
Literacy Business & Economics
Bottom-up Business & Economics
Poverty Business & Economics
Entrepreneurship Business & Economics
Entrepreneurs Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1988 2019

Consumers and technology in a changing world: the perspective from subsistence marketplaces

Viswanathan, M. & Sreekumar, A., Jun 10 2019, In : European Journal of Marketing. 53, 6, p. 1254-1274 21 p.

Research output: Contribution to journalArticle

Subsistence marketplaces
Social enterprise
Open Access
Process model
Subsistence marketplaces
Social innovation

Impact of questionnaire format on reliability, validity, and hypothesis testing

Viswanathan, M., Kayande, U., Bagozzi, R. P., Riethmuller, S. & Cheung, S. Y. Y., Dec 1 2017, In : TPM - Testing, Psychometrics, Methodology in Applied Psychology. 24, 4, p. 465-498 34 p.

Research output: Contribution to journalArticle

Reproducibility of Results
Research Personnel
Empirical Research
Statistical Factor Analysis

Response pattern analysis: Assuring data integrity in extreme research settings

Christensen, L. J., Siemsen, E., Branzei, O. & Viswanathan, M., Feb 1 2017, In : Strategic Management Journal. 38, 2, p. 471-482 12 p.

Research output: Contribution to journalArticle

Data integrity
Developing countries
Data collection

Subsistence marketplaces at the confluence of culture, poverty, and low literacy: Materially poor but relationally rich?

Viswanathan, M., Jan 1 2017, Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. Springer International Publishing, p. 149-168 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Rural Population

Honors & Recognition

Thomas C. Kinnear/Journal of Public Policy and Marketing Award

Madhubalan Viswanathan (Recipient), Manoj Hastak (Recipient) & Roland Gau (Recipient), 2009


Public policy