Kimberly Michelle Rios

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2020
Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract
Kipnis, E., Pullig, C., Demangeot, C., Galalae, C., Emontspool, J., Ybarra, O. & Rios, K., Sep 18 2020, Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC). Pantoja, F., Wu, S. & Krey, N. (eds.). Springer, p. 297-298 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Research output