Kent Bourdon Monroe

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Research Output

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Review article
2018

Meta-analysis: integrating accumulated knowledge

Grewal, D., Puccinelli, N. & Monroe, K. B., Jan 1 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 9-30 22 p.

Research output: Contribution to journalReview article

2004

The price is unfair! A conceptual framework of price fairness perceptions

Xia, L., Monroe, K. B. & Cox, J. L., Oct 1 2004, In : Journal of Marketing. 68, 4, p. 1-15 15 p.

Research output: Contribution to journalReview article

2002

Pricing on the Internet

Kung, M., Monroe, K. B. & Cox, J. L., Sep 1 2002, In : Journal of Product & Brand Management. 11, 5, p. 274-288 15 p.

Research output: Contribution to journalReview article