Kent Bourdon Monroe

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Article
2019

Role of customer attributes on absolute price thresholds

Vastani, S. F. & Monroe, K. B., Sep 9 2019, In : Journal of Services Marketing. 33, 5, p. 589-601 13 p.

Research output: Contribution to journalArticle

2017

It’s not all about money: the role of identity in perceived fairness of targeted promotions

Xia, L. & Monroe, K. B., Jan 1 2017, In : Journal of Product and Brand Management. 26, 3, p. 327-339 13 p.

Research output: Contribution to journalArticle

2016

Determinants of consumers’ response to pay-what-you-want pricing strategy on the Internet

Weisstein, F. L., Kukar-Kinney, M. & Monroe, K. B., Oct 1 2016, In : Journal of Business Research. 69, 10, p. 4313-4320 8 p.

Research output: Contribution to journalArticle

Expressing and defining self and relationships through everyday shopping experiences

Compeau, L. D., Monroe, K. B., Grewal, D. & Reynolds, K., Mar 1 2016, In : Journal of Business Research. 69, 3, p. 1035-1042 8 p.

Research output: Contribution to journalArticle

2015

Examining the application of behavioral price research in business-to-business markets

Monroe, K. B., Rikala, V. M. & Somervuori, O., May 1 2015, In : Industrial Marketing Management. 47, p. 17-25 9 p.

Research output: Contribution to journalArticle

2014

Position matters when we stand together: a linguistic perspective on composite brand extensions

Tsai, M. C., Lou, Y. C., Bei, L. T. & Monroe, K. B., Oct 19 2014, In : Journal of the Academy of Marketing Science. 42, 6, p. 680-701 22 p.

Research output: Contribution to journalArticle

2013

Cross-cultural adaptation, validation and reliability of the Brazilian version of the Richmond Compulsive Buying Scale

Leite, P., Rangé, B., Kukar-Kiney, M., Ridgway, N., Monroe, K., Ribas Junior, R., Landeira Fernandez, J., Nardi, A. E. & Silva, A., 2013, In : Revista Brasileira de Psiquiatria. 35, 1, p. 38-43 6 p.

Research output: Contribution to journalArticle

Effects of price framing on consumers' perceptions of online dynamic pricing practices

Weisstein, F. L., Monroe, K. B. & Kukar-Kinney, M., Sep 2013, In : Journal of the Academy of Marketing Science. 41, 5, p. 501-514 14 p.

Research output: Contribution to journalArticle

Math anxiety and its effects on consumers' preference for price promotion formats

Suri, R., Monroe, K. B. & Koc, U., Jan 1 2013, In : Journal of the Academy of Marketing Science. 41, 3, p. 271-282 12 p.

Research output: Contribution to journalArticle

2012

Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions

Coulter, K. S., Choi, P. & Monroe, K. B., Jul 2012, In : Journal of Consumer Psychology. 22, 3, p. 395-407 13 p.

Research output: Contribution to journalArticle

Retailers' Merchandise Organization and Price Perceptions

Suri, R., Cai, J. Z., Monroe, K. B. & Thakor, M. V., Mar 2012, In : Journal of Retailing. 88, 1, p. 168-179 12 p.

Research output: Contribution to journalArticle

The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers

Kukar-Kinney, M., Ridgway, N. M. & Monroe, K. B., Mar 1 2012, In : Journal of Retailing. 88, 1, p. 63-71 9 p.

Research output: Contribution to journalArticle

2011

Establishing human brands: Determinants of placement success for first faculty positions in marketing

Close, A. G., Moulard, J. G. & Monroe, K. B., Dec 1 2011, In : Journal of the Academy of Marketing Science. 39, 6, p. 922-941 20 p.

Research output: Contribution to journalArticle

2010

Effects of Consumers' Efforts on Price and Promotion Fairness Perceptions

Xia, L., Kukar-Kinney, M. & Monroe, K. B., Mar 1 2010, In : Journal of Retailing. 86, 1, p. 1-10 10 p.

Research output: Contribution to journalArticle

Is a good deal always fair? Examining the concepts of transaction value and price fairness

Xia, L. & Monroe, K. B., Dec 1 2010, In : Journal of Economic Psychology. 31, 6, p. 884-894 11 p.

Research output: Contribution to journalArticle

2009

The influence of pre-purchase goals on consumers' perceptions of price promotions

Xia, L. & Monroe, K. B., Jun 19 2009, In : International Journal of Retail and Distribution Management. 37, 8, p. 680-694 15 p.

Research output: Contribution to journalArticle

The Relationship Between Consumers' Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet

Kukar-Kinney, M., Ridgway, N. M. & Monroe, K. B., Sep 1 2009, In : Journal of Retailing. 85, 3, p. 298-307 10 p.

Research output: Contribution to journalArticle

Understand the role of hybrid-level country of origin in consumers' product evaluations

Patara, Y. & Monroe, K. B., Dec 1 2009, In : Advances in Consumer Research. 36, p. 1049-1051 3 p.

Research output: Contribution to journalArticle

2008

An expanded conceptualization and a new measure of compulsive buying

Ridgway, N. M., Kukar-Kinney, M. & Monroe, K. B., Dec 1 2008, In : Journal of Consumer Research. 35, 4, p. 622-639 18 p.

Research output: Contribution to journalArticle

Does excessive buying for self relate to spending on pets?

Ridgway, N. M., Kukar-Kinney, M., Monroe, K. B. & Chamberlin, E., May 1 2008, In : Journal of Business Research. 61, 5, p. 392-396 5 p.

Research output: Contribution to journalArticle

Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience

Ofir, C., Raghubir, P., Brosh, G., Monroe, K. B. & Heiman, A., Dec 1 2008, In : Journal of Retailing. 84, 4, p. 414-423 10 p.

Research output: Contribution to journalArticle

2007

Consumers' perceptions of the fairness of price-matching refund policies

Kukar-Kinney, M., Xia, L. & Monroe, K. B., Aug 1 2007, In : Journal of Retailing. 83, 3, p. 325-337 13 p.

Research output: Contribution to journalArticle

The effects of perceived scarcity on consumers' processing of price information

Suri, R., Kohli, C. & Monroe, K. B., Mar 1 2007, In : Journal of the Academy of Marketing Science. 35, 1, p. 89-100 12 p.

Research output: Contribution to journalArticle

The influence of price fairness on customer satisfaction: An empirical test in the context of automobile purchases

Herrmann, A., Xia, L., Kent, M. B. & Huber, F., Apr 20 2007, In : Journal of Product and Brand Management. 16, 1, p. 49-58 10 p.

Research output: Contribution to journalArticle

2005

A reexamination of frequency-depth effects in consumer price judgments

Lalwani, A. K. & Monroe, K. B., Dec 1 2005, In : Journal of Consumer Research. 32, 3, p. 480-485 6 p.

Research output: Contribution to journalArticle

2004

Price communications in online and print coupons: An empirical investigation

Suri, R., Swaminathan, S. & Monroe, K. B., Jan 1 2004, In : Journal of Interactive Marketing. 18, 4, p. 74-86 13 p.

Research output: Contribution to journalArticle

Price partitioning on the internet

Xia, L. & Monroe, K. B., Jan 1 2004, In : Journal of Interactive Marketing. 18, 4, p. 63-73 11 p.

Research output: Contribution to journalArticle

2003

The Effect of Computer Anxiety on Price Value Trade-Off in the On-Line Environment

Suri, R., Lee, J. A., Manchanda, R. V. & Monroe, K. B., Jun 1 2003, In : Psychology and Marketing. 20, 6, p. 515-536 22 p.

Research output: Contribution to journalArticle

The Effects of Time Constraints on Consumers' Judgments of Prices and Products

Suri, R. & Monroe, K. B., Jun 1 2003, In : Journal of Consumer Research. 30, 1, p. 92-104 13 p.

Research output: Contribution to journalArticle

The impact of the Internet and consumer motivation on evaluation of prices

Suri, R., Long, M. & Monroe, K. B., May 1 2003, In : Journal of Business Research. 56, 5, p. 379-390 12 p.

Research output: Contribution to journalArticle

2002

Automatic Construction and Use of Contextual Information for Product and Price Evaluations

Adaval, R. & Monroe, K. B., Mar 1 2002, In : Journal of Consumer Research. 28, 4, p. 572-588 17 p.

Research output: Contribution to journalArticle

Effects of shopping information on consumers' responses to comparative price claims

Blair, E. A., Harris, J. & Monroe, K. B., Oct 19 2002, In : Journal of Retailing. 78, 3, p. 175-181 7 p.

Research output: Contribution to journalArticle

2001

The effects of need for cognition and trait anxiety on price acceptability

Suri, R. & Monroe, K. B., Jan 1 2001, In : Psychology and Marketing. 18, 1, p. 21-42 22 p.

Research output: Contribution to journalArticle

1999

Remembering versus knowing: issues in buyers' processing of price information

Monroe, K. B. & Angela, Y. L., Jan 1 1999, In : Journal of the Academy of Marketing Science. 27, 2, p. 207-225 19 p.

Research output: Contribution to journalArticle

Some lessons learned from FTC v. Staples

Monroe, K. B., Jan 1 1999, In : Journal of Public Policy and Marketing. 18, 1, p. 22-24 3 p.

Research output: Contribution to journalArticle

1998

Pricing in separable channels: The case of parallel imports

Rachel Yang, B., Ahmadi, R. H. & Monroe, K. B., Oct 1 1998, In : Journal of Product & Brand Management. 7, 5, p. 433-440 8 p.

Research output: Contribution to journalArticle

Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality

Compeau, L. D., Grewal, D. & Monroe, K. B., Jul 1998, In : Journal of Business Research. 42, 3, p. 295-308 14 p.

Research output: Contribution to journalArticle

The effects of framing price promotion messages on consumers' perceptions and purchase intentions

Chen, S. F. S., Monroe, K. B. & Lou, Y. C., Jan 1 1998, In : Journal of Retailing. 74, 3, p. 353-372 20 p.

Research output: Contribution to journalArticle

The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions

Grewal, D., Monroe, K. B. & Krishnan, R., Jan 1 1998, In : Journal of Marketing. 62, 2, p. 46-59 14 p.

Research output: Contribution to journalArticle

1996

Causes and consequences of price premiums

Rao, A. & Monroe, K. B., Oct 1 1996, In : Journal of Business. 69, 4, p. 511-535 25 p.

Research output: Contribution to journalArticle

Effect-size estimates: Issues and problems in interpretation

Fern, E. F. & Monroe, K. B., Sep 1 1996, In : Journal of Consumer Research. 23, 2, p. 89-105 17 p.

Research output: Contribution to journalArticle

1994

Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and Activities

OGLETHORPE, JANET. E. & MONROE, KENT. B., Jan 1 1994, In : Journal of Consumer Affairs. 28, 2, p. 326-346 21 p.

Research output: Contribution to journalArticle

1988

A research program for establishing the validity of the price-quality relationship

Monroe, K. B. & Dodds, W. B., Mar 1 1988, In : Journal of the Academy of Marketing Science. 16, 1, p. 151-168 18 p.

Research output: Contribution to journalArticle

1977

Contextual influences on subjective price perceptions

Monroe, K. B., Della Bitta, A. J. & Downey, S. L., Dec 1977, In : Journal of Business Research. 5, 4, p. 277-291 15 p.

Research output: Contribution to journalArticle

1971