Kent Bourdon Monroe

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Price and customers' perceptions of value

Monroe, K. B., Dec 1 2012, Visionary Pricing: Reflections and Advances in Honor of Dan Nimer. Smith, G. (ed.). p. 129-152 24 p. 17065453. (Advances in Business Marketing and Purchasing; vol. 19).

Research output: Chapter in Book/Report/Conference proceedingChapter

Some personal reflections on pricing research

Monroe, K. B., Dec 1 2011, Review of Marketing Research: Special Issue - Marketing Legends. Malhotra, N. (ed.). p. 209-241 33 p. (Review of Marketing Research; vol. 8).

Research output: Chapter in Book/Report/Conference proceedingChapter

The measurement of compulsive buying and its application to internet buyers

Ridgway, N. M., Kukar-Kinney, M. & Monroe, K. B., Jan 1 2011, Compulsive Buying: Clinical Foundations and Treatment. Taylor and Francis, p. 51-62 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The price is unfair! reforming pricing management

Monroe, K. B. & Xia, L., Jan 28 2015, Does Marketing Need Reform?: Fresh Perspectives on the Future. Taylor and Francis, p. 158-165 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter