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Kent Bourdon Monroe
Professor Emeritus
,
Business Administration
Email
kbmonroeillinoisedu
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Research & Scholarship
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Dive into the research topics where Kent Bourdon Monroe is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Business & Economics
Buyers
100%
World Wide Web
33%
Pricing
30%
Behavioral Intention
28%
Reference Price
23%
Anxiety
21%
Evaluation
19%
Compulsive Buying
19%
Pricing Strategy
19%
Marketing
18%
Consumer Motivation
18%
Pricing Research
18%
Perceived Price
16%
Experiment
15%
Research Program
14%
Purchase Intention
14%
Dynamic Pricing
14%
Parallel Imports
13%
Brand Names
13%
Effect Size
13%
Perceived Health
12%
Coupons
12%
Consumer Preferences
12%
Business-to-business Market
12%
Product Assortment
12%
Need for Cognition
12%
Cognitive Response
12%
Perceived Fairness
11%
Relationship Quality
11%