Skip to main navigation
Skip to search
Skip to main content
University of Illinois Urbana-Champaign Home
Help & FAQ
Home
Profiles
Research Units
Research & Scholarship
Datasets
Press / Media
Activities
Honors
Search by expertise, name or affiliation
View Scopus Profile
Kent Bourdon Monroe
Professor Emeritus
,
Business Administration
Email
kbmonroeillinoisedu
Overview
Fingerprint
Network
Research & Scholarship
(60)
Similar Profiles
(6)
If you made any changes in Pure these will be visible here soon.
Fingerprint
Dive into the research topics where Kent Bourdon Monroe is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Business & Economics
Buyers
100%
World Wide Web
33%
Pricing
30%
Behavioral Intention
28%
Reference Price
23%
Anxiety
21%
Evaluation
19%
Compulsive Buying
19%
Pricing Strategy
19%
Marketing
18%
Consumer Motivation
18%
Pricing Research
18%
Perceived Price
16%
Experiment
15%
Research Program
14%
Purchase Intention
14%
Dynamic Pricing
14%
Parallel Imports
13%
Brand Names
13%
Effect Size
13%
Perceived Health
12%
Coupons
12%
Consumer Preferences
12%
Business-to-business Market
12%
Product Assortment
12%
Need for Cognition
12%
Cognitive Response
12%
Perceived Fairness
11%
Relationship Quality
11%
