Kent Bourdon Monroe

1971 …2019
If you made any changes in Pure, your changes will be visible here soon.

Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles
Buyers Business & Economics
Pricing Business & Economics
World Wide Web Business & Economics
Consumer perceptions Business & Economics
Price fairness Business & Economics
Price perception Business & Economics
Price promotions Business & Economics
Evaluation Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1971 2019

Discount
Attractiveness
Price level
Discounting
Evaluation

Meta-analysis: integrating accumulated knowledge

Grewal, D., Puccinelli, N. & Monroe, K. B., Jan 1 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 9-30 22 p.

Research output: Contribution to journalReview article

Meta-analysis
Marketing
Marketing theory
Structural model
Moderator

It’s not all about money: the role of identity in perceived fairness of targeted promotions

Xia, L. & Monroe, K. B., Jan 1 2017, In : Journal of Product and Brand Management. 26, 3, p. 327-339 13 p.

Research output: Contribution to journalArticle

Economics
Costs
Industry
Perceived fairness
Perceived value

Determinants of consumers’ response to pay-what-you-want pricing strategy on the Internet

Weisstein, F. L., Kukar-Kinney, M. & Monroe, K. B., Oct 1 2016, In : Journal of Business Research. 69, 10, p. 4313-4320 8 p.

Research output: Contribution to journalArticle

Pricing strategy
Consumer response
Pricing
World Wide Web
Factors

Expressing and defining self and relationships through everyday shopping experiences

Compeau, L. D., Monroe, K. B., Grewal, D. & Reynolds, K., Mar 1 2016, In : Journal of Business Research. 69, 3, p. 1035-1042 8 p.

Research output: Contribution to journalArticle

Shopping
Shopping experience
Retail patronage