Kent Bourdon Monroe

1971 …2019
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Buyers Business & Economics
Pricing Business & Economics
World Wide Web Business & Economics
Consumer perceptions Business & Economics
Price fairness Business & Economics
Price perception Business & Economics
Price promotions Business & Economics
Evaluation Business & Economics

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Research Output 1971 2019

Role of customer attributes on absolute price thresholds

Vastani, S. F. & Monroe, K. B., Sep 9 2019, In : Journal of Services Marketing. 33, 5, p. 589-601 13 p.

Research output: Contribution to journalArticle

Purchase behavior
Service industries
Price changes
Price level

Meta-analysis: integrating accumulated knowledge

Grewal, D., Puccinelli, N. & Monroe, K. B., Jan 1 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 9-30 22 p.

Research output: Contribution to journalReview article

Marketing theory
Structural model

It’s not all about money: the role of identity in perceived fairness of targeted promotions

Xia, L. & Monroe, K. B., Jan 1 2017, In : Journal of Product and Brand Management. 26, 3, p. 327-339 13 p.

Research output: Contribution to journalArticle

Perceived fairness
Perceived value

Determinants of consumers’ response to pay-what-you-want pricing strategy on the Internet

Weisstein, F. L., Kukar-Kinney, M. & Monroe, K. B., Oct 1 2016, In : Journal of Business Research. 69, 10, p. 4313-4320 8 p.

Research output: Contribution to journalArticle

Pricing strategy
Consumer response
World Wide Web