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Joseph T Yun

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Research Output

  • 5 Article
  • 1 Conference contribution

Are we who we follow? Computationally analyzing human personality and brand following on Twitter

Yun, J. T., Pamuksuz, U. & Duff, B. R. L., Jul 4 2019, In : International Journal of Advertising. 38, 5, p. 776-795 20 p.

Research output: Contribution to journal › Article

    • Can we find the right balance in cause-related marketing? Analyzing the boundaries of balance theory in evaluating brand-cause partnerships

    Yun, J. T., Duff, B. R. L., Vargas, P., Himelboim, I. & Sundaram, H., Nov 1 2019, In : Psychology and Marketing. 36, 11, p. 989-1002 14 p.

    Research output: Contribution to journal › Article

    • Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers

    Yun, J. T., Duff, B. R. L., Vargas, P. T., Sundaram, H. & Himelboim, I., Jan 1 2019, (Accepted/In press) In : Journal of Interactive Advertising.

    Research output: Contribution to journal › Article

    • Social media intelligence and learning environment: An open source framework for social media data Collection, Analysis and Curation

    Wang, C., Marini, L., Chin, C. L., Vance, N., Donelson, C., Meunier, P. & Yun, J. T., Sep 2019, Proceedings - IEEE 15th International Conference on eScience, eScience 2019. Institute of Electrical and Electronics Engineers Inc., p. 252-261 10 p. 9041717. (Proceedings - IEEE 15th International Conference on eScience, eScience 2019).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    • The Social Media Macroscope: A science gateway for research using social media data

    Yun, J. T., Vance, N., Wang, C., Marini, L., Troy, J., Donelson, C., Chin, C. L. & Henderson, M. D., Jan 1 2019, (Accepted/In press) In : Future Generation Computer Systems.

    Research output: Contribution to journal › Article

    • Activities

    • 1 Oral presentation

    Social Media Analytics and the COVID-19 Infodemic

    Joseph T Yun (Speaker)

    May 19 2020

    Activity: Talk types › Oral presentation