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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 23 Similar Profiles
Hispanic Americans Medicine & Life Sciences
September 11 Terrorist Attacks Medicine & Life Sciences
social media Social Sciences
conversation Social Sciences
denomination Social Sciences
Exercise Medicine & Life Sciences
sympathy Social Sciences
weblog Social Sciences

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Research Output 2006 2018

social media
weblog
website
communication
content analysis

The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review

Wirtz, J., Sparks, J. V. & Zimbres, T. M., Mar 4 2018, In : International Journal of Advertising. 37, 2, p. 168-198 31 p.

Research output: Contribution to journalArticle

purchase
appeal
Data storage equipment
Experiments
Purchase intention
Hispanic Americans
Cognition
cognition
conversation
Exercise
sympathy
empathy
persuasion
narrative
Testing

The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages

Wirtz, J. G., Sar, S. & Ghuge, S., Apr 3 2015, In : Health Marketing Quarterly. 32, 2, p. 180-196 17 p.

Research output: Contribution to journalArticle

Health
Vaccines
Mood
Evaluation
Vaccine