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Research Output

  • The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review

    Wirtz, J., Sparks, J. V. & Zimbres, T. M., Mar 4 2018, In : International Journal of Advertising. 37, 2, p. 168-198 31 p.

    Research output: Contribution to journalArticle