John Gallagher

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Personal profile

Research Interests

I study the way writers contend with participatory audiences in the context of Web 2.0. I specialize in qualitative research methods; in particular, case study methodologies. I also draw on quantitative methods, such as web-scraping and computational analysis, to study online comments and participatory audiences. 

  • Writing Studies
  • Audience Theory
  • Web 2.0
  • New Media
  • Online Participatory Cultures
  • User design
  • Online ethics
  • Search Engine Optimization

Personal profile

I research the ways that writers contend with interactive and participatory audiences on the Internet, including via user design. I teach technical writing, including search engine optimization, data visualization, visual rhetoric, interviewing techniques, document design, and digital rhetoric. I value students as holistic people and not a set of skills. 


  • BTW 250
  • BTW 490
  • ENGL 582
  • ENGL 380
  • ENGL 482

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Research Output

A collaborative longitudinal design for supporting writing pedagogies of STEM faculty

Gallagher, J., Turnipseed, N., Yoritomo, J. Y., Elliott, C. M., Cooper, S. L., Popovics, J. S., Prior, P. A. & Zilles, J., Jan 15 2020, (Accepted/In press) In : Technical Communication Quarterly.

Research output: Contribution to journalArticle

  • Peering into the Internet Abyss: Using Big Data Audience Analysis to Understand Online Comments

    Gallagher, J. R., Chen, Y., Wagner, K., Wang, X., Zeng, J. & Kong, A. L., Apr 2 2020, In : Technical Communication Quarterly. 29, 2, p. 155-173 19 p.

    Research output: Contribution to journalArticle

    Open Access
  • The Ethics of Writing for Algorithmic Audiences

    Gallagher, J. R., 2020, (Accepted/In press) In : Computers and Composition. 102583.

    Research output: Contribution to journalArticle

  • A Framework for Internet Case Study Methodology in Writing Studies

    Gallagher, J., Dec 2019, In : Computers and Composition. 54, 102509.

    Research output: Contribution to journalArticle

  • A pedagogy of ethical interface production based on virtue ethics

    Gallagher, J. R., Aug 14 2019, Digital Ethics: Rhetoric and Responsibility in Online Aggression. Taylor and Francis, p. 69-84 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter


    NYT vaccine comments

    Gallagher, J. (Creator), University of Illinois at Urbana-Champaign, Sep 6 2019



    • 1 Editorial activity

    Kairos: A Journal of Rhetoric, Technology, and Pedagogy (Journal)

    John Gallagher (Editorial board member)

    2018 → …

    Activity: Editorial work typesEditorial activity