John Gallagher

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Personal profile

Research Interests

I study the way writers contend with participatory audiences in the context of Web 2.0. I specialize in qualitative research methods; in particular, case study methodologies. I also draw on quantitative methods, such as web-scraping and computational analysis, to study online comments and participatory audiences. 

  • Writing Studies
  • Audience Theory
  • Web 2.0
  • New Media
  • Online Participatory Cultures
  • User design
  • Online ethics
  • Search Engine Optimization

Personal profile

I research the ways that writers contend with interactive and participatory audiences on the Internet, including via user design. I teach technical writing, including search engine optimization, data visualization, visual rhetoric, interviewing techniques, document design, and digital rhetoric. I value students as holistic people and not a set of skills. 


  • BTW 250
  • BTW 490
  • ENGL 582
  • ENGL 380
  • ENGL 482

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Research Output 2012 2020

A collaborative longitudinal design for supporting writing pedagogies of STEM faculty

Prior, P. A., Gallagher, J., Turnipseed, N., Cooper, S. L., Zilles, J., Popovics, J. S., Yoritomo, J. Y. & Elliott, C. M., 2020, In : Technical Communication Quarterly.

Research output: Contribution to journalArticle

A Framework for Internet Case Study Methodology in Writing Studies

Gallagher, J., Dec 2019, In : Computers and Composition. 54, 102509.

Research output: Contribution to journalArticle

Electric grounding
Case Study Research
World Wide Web

Empty Templates: The Ethical Habits of Empty State Pages

Gallagher, J. & Holmes, S., Jul 3 2019, In : Technical Communication Quarterly. 28, 3, p. 271-283 13 p.

Research output: Contribution to journalArticle


Peering into the Internet Abyss: Using Big Data Audience Analysis to Understand Online Comments

Gallagher, J., Chen, Y., Wagner, K., Wang, X., Zeng, J. & Kong, A. L., Jan 1 2019, In : Technical Communication Quarterly.

Research output: Contribution to journalArticle

Open Access
Statistical methods
statistical analysis
Big data

Considering the Comments: Theorizing Online Audiences as Emergent Processes

Gallagher, J. R., Jun 2018, In : Computers and Composition. 48, p. 34-48 15 p.

Research output: Contribution to journalArticle

production process
World Wide Web


NYT vaccine comments

Gallagher, J. (Creator), University of Illinois at Urbana-Champaign, Sep 6 2019


Activities 2018 2018

  • 1 Editorial activity

Kairos: A Journal of Rhetoric, Technology, and Pedagogy (Journal)

John Gallagher (Editorial board member)
2018 → …

Activity: Editorial work typesEditorial activity