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Research Output

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2004

It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

Slater, J. S. & Lloyd, C., Feb 9 2004, Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, p. 191-210 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter