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Research Output


What's in a name? Advertising and the concept of brands

Jones, J. P. & Slater, J. S., Dec 18 2014, Taylor and Francis. 320 p.

Research output: Book/ReportBook


It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

Slater, J. S. & Lloyd, C., Feb 9 2004, Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, p. 191-210 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter


The advertising marketplace and the media planning course

Lloyd, C. V., Slater, J. & Robbs, B., Jan 1 2000, In : Journalism and Mass Communication Educator. 55, 3, p. 4-13 10 p.

Research output: Contribution to journalArticle