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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Research Output

What's in a name? Advertising and the concept of brands

Jones, J. P. & Slater, J. S., Dec 18 2014, Taylor and Francis. 320 p.

Research output: Book/Report/Conference proceedingBook

  • It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

    Slater, J. S. & Lloyd, C., Feb 9 2004, Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, p. 191-210 20 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • The advertising marketplace and the media planning course

    Lloyd, C. V., Slater, J. & Robbs, B., Jan 1 2000, In : Journalism and Mass Communication Educator. 55, 3, p. 4-13 10 p.

    Research output: Contribution to journalArticle