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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

media planning Social Sciences
Marketing Engineering & Materials Science
Planning Engineering & Materials Science
Gambles Business & Economics
Coupons Business & Economics
Sponsorship Business & Economics
Athletics Business & Economics
Shoes Business & Economics

Research Output 2000 2004

It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

Slater, J. S. & Lloyd, C., Feb 9 2004, Sports Marketing and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, p. 191-210 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Sponsorship
Athletics
Shoes
Gambles
Coupons
Lessons learned
Retailers

The advertising marketplace and the media planning course

Lloyd, C. V., Slater, J. S. & Robbs, B., Jan 1 2000, In : Journalism and Mass Communication Educator. 55, 3, p. 4-13 10 p.

Research output: Contribution to journalArticle

media planning
Marketing
Planning