Keyphrases
Gender Schema Theory
100%
Schematic Processing
100%
Women Candidates
100%
Viewer Responses
75%
Cognitive Processes
50%
Theoretical Development
50%
Female Candidates
50%
Media Impact
50%
Third-person Effect
50%
College Students
50%
Political Ads
50%
Bias Change
50%
Television Viewing
50%
Media Perceptions
50%
Product Involvement
50%
Message Construction
50%
Inaction Inertia
50%
Persuasive Communication
50%
Product Advertising
50%
Political Advertisement
50%
Attentional Style
50%
Situation Perception
50%
Strategic Inertia
50%
Perceptual Bias
50%
Brand Familiarity
50%
Non-strategic
50%
Television Programs
50%
Visual Attention
50%
Fragrance
50%
Mass Media
50%
TV Genres
50%
Content Preferences
50%
Gratification
50%
Television Viewers
50%
Opinion Change
50%
Responses to music
50%
Synesthesia
50%
Valence
50%
Public Relations
50%
Schema Theory
50%
Need for Cognition
50%
Relative Frequency
50%
Negative News
50%
Cause-related Marketing
50%
Voter Response
50%
Mass Media Effects
50%
Person Perception
50%
Political Representation
50%
Postmodern Culture
50%
Print Advertising
50%
Social Sciences
Nonprofit Organizations
62%
University Students
50%
Emotions
50%
Television Viewing
50%
Media Impact
50%
Mass Media
50%
Television Advertising
50%
Marketing Communication
50%
Intertextuality
50%
Advertising
50%
Communication Research
50%
Cell Excitability
50%
Cause Related Marketing
50%
Familiarity
50%
Public Utilities
50%
Scientific Development
25%
Channel Surfing
25%
Brand Name
25%
Mood
25%
Physiological Arousal
25%
Context Effect
25%
Attitude Change
25%
Political Representation
25%
Time Period
25%
Computer Network
25%
