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Research Output

Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content

Segijn, C. M., Maslowska, E., Araujo, T. & Viswanathan, V., Jan 1 2019, In : Internet Research. 30, 2, p. 381-401 21 p.

Research output: Contribution to journalArticle

  • How consumers attend to online reviews: an eye-tracking and network analysis approach

    Maslowska, E., Segijn, C. M., Vakeel, K. A. & Viswanathan, V., Jan 1 2019, In : International Journal of Advertising. 39, 2, p. 282-306 25 p.

    Research output: Contribution to journalArticle

    Open Access
  • The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews

    Kim, S. J., Maslowska, E. & Tamaddoni, A., Jan 2019, In : Decision Support Systems. 116, p. 114-124 11 p.

    Research output: Contribution to journalArticle

  • Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

    Viswanathan, V., Malthouse, E. C., Maslowska, E., Hoornaert, S. & Van den Poel, D., Jan 1 2018, In : Journal of Service Management. 29, 3, p. 378-398 21 p.

    Research output: Contribution to journalArticle

  • Understanding programmatic TV advertising

    Malthouse, E. C., Maslowska, E. & Franks, J. U., Sep 3 2018, In : International Journal of Advertising. 37, 5, p. 769-784 16 p.

    Research output: Contribution to journalArticle

    Open Access