20112019
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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 8 Similar Profiles
Marketing Engineering & Materials Science
television consumption Social Sciences
purchase Social Sciences
Television Engineering & Materials Science
television Social Sciences
twitter Social Sciences
personalization Social Sciences
Electric network analysis Engineering & Materials Science

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Research Output 2011 2019

Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content

Segijn, C. M., Maslowska, E., Araujo, T. & Viswanathan, V., Jan 1 2019, In : Internet Research.

Research output: Contribution to journalArticle

television consumption
twitter
Television
television
event

How consumers attend to online reviews: an eye-tracking and network analysis approach

Maslowska, E., Segijn, C. M., Vakeel, K. A. & Viswanathan, V., Jan 1 2019, In : International Journal of Advertising.

Research output: Contribution to journalArticle

Open Access
Electric network analysis
network analysis
Online reviews
Network analysis
decision-making process

The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews

Kim, S. J., Maslowska, E. & Tamaddoni, A., Jan 2019, In : Decision Support Systems. 116, p. 114-124 11 p.

Research output: Contribution to journalArticle

Disclosure
Data Mining
Research
Sponsorship
Paradox

Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

Viswanathan, V., Malthouse, E. C., Maslowska, E., Hoornaert, S. & Van den Poel, D., Jan 1 2018, In : Journal of Service Management. 29, 3, p. 378-398 21 p.

Research output: Contribution to journalArticle

consumption behavior
cable
social media
firm
Social media

Understanding programmatic TV advertising

Malthouse, E. C., Maslowska, E. & Franks, J. U., Sep 3 2018, In : International Journal of Advertising. 37, 5, p. 769-784 16 p.

Research output: Contribution to journalArticle

Open Access
Marketing
advertising effectiveness
auction
technical development
transaction