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Research Output

2019

New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments

Sridhar, S. & Fang, E., Nov 1 2019, In : Journal of the Academy of Marketing Science. 47, 6, p. 977-985 9 p.

Research output: Contribution to journalEditorial

Open Access
2018

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

Lee, J. Y., Fang, E., Kim, J. J., Li, X. & Palmatier, R. W., Sep 2018, In : Journal of Retailing. 94, 3, p. 247-264 18 p.

Research output: Contribution to journalArticle

2017

Group marketing: Theory, mechanisms, and dynamics

Harmeling, C. M., Palmatier, R. W., Fang, E. & Wang, D., Jul 2017, In : Journal of Marketing. 81, 4, p. 1-24 24 p.

Research output: Contribution to journalArticle

Online relationship formation

Kozlenkova, I. V., Palmatier, R. W., Fang, E., Xiao, B. & Huang, M., May 2017, In : Journal of Marketing. 81, 3, p. 21-40 20 p.

Research output: Contribution to journalArticle

Project customization and the supplier revenue-cost dilemmas: The critical roles of supplier-customer coordination

Wang, Y., Lee, J., Fang, E. E. & Ma, S., Jan 2017, In : Journal of Marketing. 81, 1, p. 136-154 19 p.

Research output: Contribution to journalArticle

2016

If it takes a village to foster innovation, success depends on the neighbors: The effects of global and ego networks on new product launches

Fang, E., Lee, J., Palmatier, R. & Han, S., Jun 2016, In : Journal of Marketing Research. 53, 3, p. 319-337 19 p.

Research output: Contribution to journalArticle

Pricing new goods in the presence of multichannel social learning and online fake reviews in social networks

Guo, Q., Fang, E., Cheng, H. K., Chen, Y. J., Liang, H., Geng, X. & Huang, W., 2016.

Research output: Contribution to conferencePaper

Understanding the effects of plural marketing structures on alliance performance

Fang, E., Lee, J., Palmatier, R. & Guo, Z., Aug 2016, In : Journal of Marketing Research. 53, 4, p. 628-645 18 p.

Research output: Contribution to journalArticle

2015

Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms

Fang, E., Li, X., Huang, M. & Palmatier, R. W., Jun 1 2015, In : Journal of Marketing Research. 52, 3, p. 407-422 16 p.

Research output: Contribution to journalArticle

The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners

Fang, E., Lee, J. & Yang, Z., Jan 1 2015, In : Journal of Marketing. 79, 1, p. 64-82 19 p.

Research output: Contribution to journalArticle

User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects

Wang, F., Liu, X. & Fang, E., Sep 1 2015, In : Journal of Retailing. 91, 3, p. 372-389 18 p.

Research output: Contribution to journalArticle

2014

Is neutral really neutral? The effects of neutral user-generated content on product sales

Tang, T., Fang, E. & Wang, F., Jul 1 2014, In : Journal of Marketing. 78, 4, p. 41-58 18 p.

Research output: Contribution to journalArticle

2013

Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

Yao, Z., Yang, Z., Fisher, G. J., Ma, C. & (Er) Fang, E., Feb 1 2013, In : International Business Review. 22, 1, p. 216-227 12 p.

Research output: Contribution to journalArticle

2012
2011

Effects of customer and innovation asset configuration strategies on firm performance

Fang, E., Palmatier, R. W. & Grewal, R., Jun 1 2011, In : Journal of Marketing Research. 48, 3, p. 587-602 16 p.

Research output: Contribution to journalArticle

The effect of strategic alliance knowledge complementarity on new product innovativeness in China

Fang, E., Jan 1 2011, In : Organization Science. 22, 1, p. 158-172 15 p.

Research output: Contribution to journalArticle

The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance

Arnold, T. J., Fang, E. E. & Palmatier, R. W., Apr 1 2011, In : Journal of the Academy of Marketing Science. 39, 2, p. 234-251 18 p.

Research output: Contribution to journalArticle

The impact of economic contractions on the effectiveness of R&D and advertising: Evidence from U.S. companies spanning three decades

Steenkamp, J. B. E. M. & Fang, E. E., Jul 1 2011, In : Marketing Science. 30, 4, p. 628-645 18 p.

Research output: Contribution to journalArticle

2010
2009

Antecedents and consequences of marketing dynamic capabilities in international joint ventures

Fang, E. & Zou, S., Jun 1 2009, In : Journal of International Business Studies. 40, 5, p. 742-761 20 p.

Research output: Contribution to journalArticle

2008

Customer participation and the trade-off between new product innovativeness and speed to market

Fang, E., Jul 1 2008, In : Journal of Marketing. 72, 4, p. 90-104 15 p.

Research output: Contribution to journalArticle

Effect of service transition strategies on firm value

Fang, E., Palmatier, R. W. & Steenkamp, J. B. E. M., Sep 1 2008, In : Journal of Marketing. 72, 5, p. 1-14 14 p.

Research output: Contribution to journalArticle

Influence of customer participation on creating and sharing of new product value

Fang, E., Palmatier, R. W. & Evans, K. R., Sep 1 2008, In : Journal of the Academy of Marketing Science. 36, 3, p. 322-336 15 p.

Research output: Contribution to journalArticle

Trust at different organizational levels

Fang, E., Palmatier, R. W., Scheer, L. K. & Li, N., Mar 1 2008, In : Journal of Marketing. 72, 2, p. 80-98 19 p.

Research output: Contribution to journalArticle

2007

Sales channel integration after mergers and acquisitions: A methodological approach for avoiding common pitfalls

Palmatier, R. W., Miao, C. F. & Fang, E., Jul 1 2007, In : Industrial Marketing Management. 36, 5, p. 589-603 15 p.

Research output: Contribution to journalArticle

失去, 寻获

Meng, J. & Fang, E., 2007, 1st ed. ed. Hong, Kong: Timezone 8.

Research output: Book/Report/Conference proceedingBook

2005

Control systems' effect on attributional processes and sales outcomes: A cybernetic information-processing perspective

Fang, E., Evans, K. R. & Landry, T. D., Sep 1 2005, In : Journal of the Academy of Marketing Science. 33, 4, p. 553-574 22 p.

Research output: Contribution to journalArticle

The moderating effect of goal-setting characteristics on the sales control systems-job performance relationship

Fang, E., Evans, K. R. & Zou, S., Sep 2005, In : Journal of Business Research. 58, 9 SPEC. ISS., p. 1214-1222 9 p.

Research output: Contribution to journalArticle

2004

Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China

Fang, E., Palmatier, R. W. & Evans, K. R., 2004, In : Journal of the Academy of Marketing Science. 32, 2, p. 188-202 15 p.

Research output: Contribution to journalArticle

2003

MNC CONTROL OVER FOREIGN MARKET VENTURES: DO HOST GOVERNMENTS STILL PLAY A MAJOR ROLE?

Zou, S., Taylor, C. R. & Fang, E., Dec 1 2003, Reviving Traditions in Research on International Market Entry. p. 35-47 13 p. (Advances in International Marketing; vol. 14).

Research output: Chapter in Book/Report/Conference proceedingChapter

The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

Zou, S., Fang, E. & Zhao, S., Jan 1 2003, In : Journal of International Marketing. 11, 4, p. 32-55 24 p.

Research output: Contribution to journalArticle