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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 5 Similar Profiles
China Business & Economics
New products Business & Economics
Marketing Business & Economics
International joint ventures Business & Economics
Revenue Business & Economics
New product development process Business & Economics
Product innovativeness Business & Economics
Trade-offs Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2003 2018

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

Lee, J. Y., Fang, E., Kim, J. J., Li, X. & Palmatier, R. W., Sep 2018, In : Journal of Retailing. 94, 3, p. 247-264 18 p.

Research output: Contribution to journalArticle

Revenue
Online shopping
Platform strategy
Seller
Buyers

Group marketing: Theory, mechanisms, and dynamics

Harmeling, C. M., Palmatier, R. W., Fang, E. & Wang, D., Jul 2017, In : Journal of Marketing. 81, 4, p. 1-24 24 p.

Research output: Contribution to journalArticle

Marketing theory
Purchase behavior
Marketing
Experiment
Testing

Online relationship formation

Kozlenkova, I. V., Palmatier, R. W., Fang, E., Xiao, B. & Huang, M., May 2017, In : Journal of Marketing. 81, 3, p. 21-40 20 p.

Research output: Contribution to journalArticle

Buyers
Seller
Online shopping
Field experiment
Testing

Project customization and the supplier revenue-cost dilemmas: The critical roles of supplier-customer coordination

Wang, Y., Lee, J., Fang, E. E. & Ma, S., Jan 2017, In : Journal of Marketing. 81, 1, p. 136-154 19 p.

Research output: Contribution to journalArticle

Suppliers
Revenue
Customization
Costs
Coordination problems

If it takes a village to foster innovation, success depends on the neighbors: The effects of global and ego networks on new product launches

Fang, E., Lee, J., Palmatier, R. & Han, S., Jun 2016, In : Journal of Marketing Research. 53, 3, p. 319-337 19 p.

Research output: Contribution to journalArticle

Innovation success
New products
Product launch
Global network
Incremental