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Research Output

New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments

Sridhar, S. & Fang, E., Nov 1 2019, In : Journal of the Academy of Marketing Science. 47, 6, p. 977-985 9 p.

Research output: Contribution to journalEditorial

Open Access
  • The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

    Lee, J. Y., Fang, E., Kim, J. J., Li, X. & Palmatier, R. W., Sep 2018, In : Journal of Retailing. 94, 3, p. 247-264 18 p.

    Research output: Contribution to journalArticle

  • Group marketing: Theory, mechanisms, and dynamics

    Harmeling, C. M., Palmatier, R. W., Fang, E. & Wang, D., Jul 2017, In : Journal of Marketing. 81, 4, p. 1-24 24 p.

    Research output: Contribution to journalArticle

  • Online relationship formation

    Kozlenkova, I. V., Palmatier, R. W., Fang, E., Xiao, B. & Huang, M., May 2017, In : Journal of Marketing. 81, 3, p. 21-40 20 p.

    Research output: Contribution to journalArticle

  • Project customization and the supplier revenue-cost dilemmas: The critical roles of supplier-customer coordination

    Wang, Y., Lee, J., Fang, E. E. & Ma, S., Jan 2017, In : Journal of Marketing. 81, 1, p. 136-154 19 p.

    Research output: Contribution to journalArticle