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Personal profile

Personal profile

Elisabeth Bigsby studies persuasive health messages, such as anti-smoking campaigns, with a particular interest in how message features influence how people perceive and process health messages. Her overall interest is to understand how health information influences health-related attitude, behavioral intentions, and behaviors. 

Prior to UIUC, Dr. Bigsby held positions at Northeastern University in Boston and the Center of Excellence in Cancer Communication Research at the Annenberg School for Communication at the University of Pennsylvania.  Before completing her graduate studies, Dr. Bigsby spent three years working in the not-for-profit sector, including one year as an AmeriCorps volunteer. 

Research Interests

Health Communication


Ph.D., Communication, University of Georgia
M.A., Health Communication, Michigan State University
B.A., Communication, Michigan State University


CMN 345: Visual Media Effects
CMN 421: Persuasion Theory and Research
CMN 529: Message Design & Effects
CMN 595: eHealth (HCOM)

Office Address

3001 Lincoln Hall, 702 South Wright Street Urbana, IL 61801

Office Phone

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Research Output

Exemplification theory: a review and meta-analysis of exemplar messages

Bigsby, E., Bigman, C. A. & Martinez Gonzalez, A., Oct 22 2019, In : Annals of the International Communication Association. 43, 4, p. 273-296 24 p.

Research output: Contribution to journalReview article

  • An Examination of Adolescent Recall of Anti-Smoking Messages: Attitudes, Message Type, and Message Perceptions

    Bigsby, E., Monahan, J. L. & Ewoldsen, D. R., Apr 3 2017, In : Health communication. 32, 4, p. 409-419 11 p.

    Research output: Contribution to journalArticle

  • Estimating Acceptability of Financial Health Incentives

    Bigsby, E., Seitz, H. H., Halpern, S. D., Volpp, K. & Cappella, J. N., Aug 1 2017, In : Health Education and Behavior. 44, 4, p. 513-518 6 p.

    Research output: Contribution to journalArticle

  • Sampling, Nonprobability

    Bigsby, E., 2017, The SAGE Encyclopedia of Communication Research Methods. Allen, M. (ed.). SAGE Publications Inc., 6

    Research output: Chapter in Book/Report/Conference proceedingChapter