Personal profile

Personal profile

Elisabeth Bigsby studies persuasive health and environmental messages, such as anti-smoking campaigns, with a particular interest in how message features influence how people perceive and process those messages. Dr. Bigsby's overall goal is to understand why messages succeed or fail, and thus contribute to best practices in designing persuasive messages.

Prior to UIUC, Dr. Bigsby held positions at Northeastern University in Boston and the Center of Excellence in Cancer Communication Research at the Annenberg School for Communication at the University of Pennsylvania.  Before completing her graduate studies, Dr. Bigsby spent three years working in the not-for-profit sector, including one year as an AmeriCorps volunteer. 

Research Interests

Health Communication
Message Effects
Information Acquisition


CMN 345: Visual Media Effects
CMN 421: Persuasion Theory & Research
CMN 529: Message Design & Effects

CMN 529: Meta-Analysis in Communication
CMN 595: eHealth (HCOM)


Ph.D., Communication, University of Georgia
M.A., Health Communication, Michigan State University
B.A., Communication, Michigan State University

Office Address

3001 Lincoln Hall, 702 South Wright Street Urbana, IL 61801

Office Phone

Honors & Awards

Illinois Foundations Fellow, Fall 2020


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