If you made any changes in Pure these will be visible here soon.

Research Output

Filter
Chapter
2019

The reflexive Persuasion Game: The Persuasion knowledge model (1994-2017)

Ham, C. D. & Nelson, M. R., Apr 15 2019, Advertising Theory. Rodgers, S. & Thorson, E. (eds.). 2 ed. Taylor and Francis, p. 124-140 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter