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Research Output

2020
2019

Exploring sharing behaviors across social media platforms

Ham, C. D., Lee, J., Hayes, J. L. & Bae, Y. H., Mar 1 2019, In : International Journal of Market Research. 61, 2, p. 157-177 21 p.

Research output: Contribution to journalArticle

The reflexive Persuasion Game: The Persuasion knowledge model (1994-2017)

Ham, C. D. & Nelson, M. R., Apr 15 2019, Advertising Theory. Rodgers, S. & Thorson, E. (eds.). 2 ed. Taylor and Francis, p. 124-140 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model

Ham, C. D. & Kim, J., Aug 30 2019, In : Journal of Business Ethics. 158, 2, p. 353-372 20 p.

Research output: Contribution to journalArticle

2017

Do you want me to watch this ad on social media? The effects of norms on online video ad watching

Lee, J., Kim, M., Ham, C. D. & Kim, S., Sep 3 2017, In : Journal of Marketing Communications. 23, 5, p. 456-472 17 p.

Research output: Contribution to journalArticle

Exploring how consumers cope with online behavioral advertising

Ham, C. D., Jan 1 2017, In : International Journal of Advertising. 36, 4, p. 632-658 27 p.

Research output: Contribution to journalArticle

Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective

Nelson, M. R., Ham, C. D. & Ahn, R., Apr 3 2017, In : Journal of Advertising. 46, 2, p. 309-332 24 p.

Research output: Contribution to journalArticle

2016

A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media

Lee, J., Kim, S. & Ham, C. D., Nov 1 2016, In : American Behavioral Scientist. 60, 12, p. 1425-1441 17 p.

Research output: Contribution to journalArticle

Consuming Entertainment Media: How Media Effects Can Vary by Users’ Controllability

Yoon, G. & Ham, C. D., Sep 1 2016, In : Current Psychology. 35, 3, p. 397-402 6 p.

Research output: Contribution to journalArticle

The interplay of persuasion inference and flow experience in an entertaining food advergame

Ham, C. D., Yoon, G. & Nelson, M. R., May 1 2016, In : Journal of Consumer Behaviour. 15, 3, p. 239-250 12 p.

Research output: Contribution to journalArticle

2015

How to measure persuasion knowledge

Ham, C. D., Nelson, M. R. & Das, S., Feb 9 2015, In : International Journal of Advertising. 34, 1, p. 17-53 37 p.

Research output: Contribution to journalArticle

Internet media personality: Scale development and advertising implications

Ham, C. D. & Lee, H. S., Jan 1 2015, In : International Journal of Advertising. 34, 2, p. 327-349 23 p.

Research output: Contribution to journalArticle

2014

Ethnic, mainstream papers differ on health reporting

Willis, E., Ham, C. D. & Rodgers, S., Sep 1 2014, In : Newspaper Research Journal. 35, 4, p. 21-39 19 p.

Research output: Contribution to journalArticle

2008

How to reach consumers in a market where DTC is not allowed

Ham, C. D., Jun, J. W. & Lee, H. S., Mar 2008, In : Journal of Medical Marketing. 8, 2, p. 159-168 10 p.

Research output: Contribution to journalArticle