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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 4 Similar Profiles
persuasion Social Sciences
social responsibility Social Sciences
product placement Social Sciences
crisis theory Social Sciences
crisis communication Social Sciences
communication theory Social Sciences
social media Social Sciences
cluster analysis Social Sciences

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Research Output 2008 2019

Exploring sharing behaviors across social media platforms

Ham, C. D., Lee, J., Hayes, J. L. & Bae, Y. H., Mar 1 2019, In : International Journal of Market Research. 61, 2, p. 157-177 21 p.

Research output: Contribution to journalArticle

Social media
Online survey
Social presence
social responsibility

The reflexive Persuasion Game: The Persuasion knowledge model (1994-2017)

Ham, C. D. & Nelson, M. R., Apr 15 2019, Advertising Theory. Rodgers, S. & Thorson, E. (eds.). 2 ed. Taylor and Francis, p. 124-140 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Persuasion knowledge model

The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model

Ham, C. D. & Kim, J., Aug 30 2019, In : Journal of Business Ethics. 158, 2, p. 353-372 20 p.

Research output: Contribution to journalArticle

crisis theory
crisis communication
communication theory
social responsibility

Do you want me to watch this ad on social media? The effects of norms on online video ad watching

Lee, J., Kim, M., Ham, C. D. & Kim, S., Sep 3 2017, In : Journal of Marketing Communications. 23, 5, p. 456-472 17 p.

Research output: Contribution to journalArticle

Social media
Social influence
Social norms
Interpersonal influence
Theory of reasoned action