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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output

  • Exploring sharing behaviors across social media platforms

    Ham, C. D., Lee, J., Hayes, J. L. & Bae, Y. H., Mar 1 2019, In : International Journal of Market Research. 61, 2, p. 157-177 21 p.

    Research output: Contribution to journalArticle

  • The reflexive Persuasion Game: The Persuasion knowledge model (1994-2017)

    Ham, C. D. & Nelson, M. R., Apr 15 2019, Advertising Theory. Rodgers, S. & Thorson, E. (eds.). 2 ed. Taylor and Francis, p. 124-140 17 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model

    Ham, C. D. & Kim, J., Aug 30 2019, In : Journal of Business Ethics. 158, 2, p. 353-372 20 p.

    Research output: Contribution to journalArticle

  • Do you want me to watch this ad on social media? The effects of norms on online video ad watching

    Lee, J., Kim, M., Ham, C. D. & Kim, S., Sep 3 2017, In : Journal of Marketing Communications. 23, 5, p. 456-472 17 p.

    Research output: Contribution to journalArticle