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Research Output

Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

Chinchanachokchai, S., Duff, B. R. L. & Faber, R. J., Jul 3 2020, In : International Journal of Advertising. 39, 5, p. 631-654 24 p.

Research output: Contribution to journalArticle

  • Recommendation for video advertisements based on personality traits and companion content

    Dey, S., Duff, B. R. L., Chhaya, N., Fu, W., Swaminathan, V. & Karahalios, K., Mar 17 2020, Proceedings of the 25th International Conference on Intelligent User Interfaces, IUI 2020. Association for Computing Machinery, p. 144-154 11 p. (International Conference on Intelligent User Interfaces, Proceedings IUI).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access

    Advertising in a Media Multitasking Era: Considerations and Future Directions

    Duff, B. R. L. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

    Research output: Contribution to journalArticle

  • Are we who we follow? Computationally analyzing human personality and brand following on Twitter

    Yun, J. T., Pamuksuz, U. & Duff, B. R. L., Jul 4 2019, In : International Journal of Advertising. 38, 5, p. 776-795 20 p.

    Research output: Contribution to journalArticle