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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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multiple stress Social Sciences
Multitasking Engineering & Materials Science
Marketing Engineering & Materials Science
master (trades) Social Sciences
devaluation Social Sciences
Websites Engineering & Materials Science
visual perception Social Sciences
twitter Social Sciences

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Research Output 2009 2019

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Marketing
flexibility
Future directions

Are we who we follow? Computationally analyzing human personality and brand following on Twitter

Yun, J. T., Pamuksuz, U. & Duff, B., Jul 4 2019, In : International Journal of Advertising. 38, 5, p. 776-795 20 p.

Research output: Contribution to journalArticle

twitter
Computational methods
Computer programming
Marketing
personality
Marketing
Nonprofit Organizations
Cause-related marketing
Organizations
Compatibility

Coloring outside the lines: Suggestions for the future of advertising theory

Duff, B., Faber, R. J. & Nan, X., Apr 15 2019, Advertising Theory. Rodgers, S. & Thorson, E. (eds.). 2 ed. Taylor and Francis, p. 18-31 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Coloring

Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

Chinchanachokchai, S., Duff, B. R. L. & Faber, R. J., Jan 1 2019, (Accepted/In press) In : International Journal of Advertising.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Data storage equipment
cause
Marketing