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Fingerprint Fingerprint is based on mining the text of the expert's scholarly documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
Multitasking Engineering & Materials Science
Marketing Engineering & Materials Science
multiple stress Social Sciences
devaluation Social Sciences
Websites Engineering & Materials Science
visual perception Social Sciences
twitter Social Sciences
sympathy Social Sciences

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Research Output 2009 2019

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Marketing
flexibility
Future directions

Are we who we follow? Computationally analyzing human personality and brand following on Twitter

Yun, J. T., Pamuksuz, U. & Duff, B., Jul 4 2019, In : International Journal of Advertising. 38, 5, p. 776-795 20 p.

Research output: Contribution to journalArticle

twitter
Computational methods
Computer programming
Marketing
personality

Coloring outside the lines: Suggestions for the future of advertising theory

Duff, B., Faber, R. J. & Nan, X., Apr 15 2019, Advertising Theory. Rodgers, S. & Thorson, E. (eds.). 2 ed. Taylor and Francis, p. 18-31 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Coloring

Every plate counts: Evaluation of a food waste reduction campaign in a university dining hall

Ellison, B., Savchenko, O., Nikolaus, C. J. & Duff, B., May 1 2019, In : Resources, Conservation and Recycling. 144, p. 276-284 9 p.

Research output: Contribution to journalArticle

food
waste reduction
evaluation
Food
Evaluation

Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research

Segijn, C. M., Xiong, S. & Duff, B., Apr 3 2019, In : Communication Methods and Measures. 13, 2, p. 83-101 19 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
operationalization
Refining
communication