20092019

Research output per year

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Research Output

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. R. L. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

Research output: Contribution to journalArticle

  • Are we who we follow? Computationally analyzing human personality and brand following on Twitter

    Yun, J. T., Pamuksuz, U. & Duff, B. R. L., Jul 4 2019, In : International Journal of Advertising. 38, 5, p. 776-795 20 p.

    Research output: Contribution to journalArticle

  • Coloring outside the lines: Suggestions for the future of advertising theory

    Duff, B., Faber, R. J. & Nan, X., Apr 15 2019, Advertising Theory. Rodgers, S. & Thorson, E. (eds.). 2 ed. Taylor and Francis, p. 18-31 14 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

    Chinchanachokchai, S., Duff, B. R. L. & Faber, R. J., Jan 1 2019, (Accepted/In press) In : International Journal of Advertising.

    Research output: Contribution to journalArticle