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Research Output

Consumer Response toward Plus-Size Models Featured in the Mainstream Media

Pounders, K. & Mabry-Flynn, A., Dec 1 2019, In : Journal of Consumer Affairs. 53, 4, p. 1355-1379 25 p.

Research output: Contribution to journalArticle

  • Customizing the Win: Demonstrating a Positive Way to Consumer Brand Attitude

    Eastin, M. S., Netto, J. J., Xu, F., Lee, J. A. & Mabry-Flynn, A., Sep 2 2019, In : Journal of Interactive Advertising. 19, 3, p. 236-245 10 p.

    Research output: Contribution to journalArticle

  • Health Literacy and Perceptions of Stigma

    Mackert, M., Mabry-Flynn, A., Donovan, E. E., Champlin, S. & Pounders, K., Nov 2 2019, In : Journal of Health Communication. 24, 11, p. 856-864 9 p.

    Research output: Contribution to journalArticle

  • The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive

    Turner, M. M., Mabry-Flynn, A., Shen, H., Jiang, H., Boudewyns, V. & Payne, D., Apr 3 2018, In : Journal of Nonprofit and Public Sector Marketing. 30, 2, p. 134-150 17 p.

    Research output: Contribution to journalArticle

  • Domestic and international college students: Health insurance information seeking and use

    Mackert, M., Koh, H. E., Mabry-Flynn, A. D., Champlin, S. & Beal, A., Jul 1 2017, In : Journal of International Students. 7, 3, p. 542-561 20 p.

    Research output: Contribution to journalArticle