Research Output

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2020
2010

The SAGE Handbook of Measurement

Walford, G. (ed.), Tucker, E. (ed.) & Viswanathan, M. (ed.), 2010, SAGE Publications Ltd.

Research output: Book/Report/Conference proceedingBook

2008

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Gajendiran, S., Venkatesan, R. & Viswanathan, M., 2008, Dordecht: Springer Netherlands. (Education in the Asia-Pacific Region: Issues, Concerns and Prospects; vol. 12)

Research output: Book/Report/Conference proceedingBook

2005

Measurement Error and Research Design

Viswanathan, M., 2005, SAGE Publications Inc.

Research output: Book/Report/Conference proceedingBook

2001

E-merging Theories in Marketing: Learning from the Past – Looking to the Future

Krishnan, R. (ed.) & Viswanathan, M. (ed.), 2001, Scottsdale.

Research output: Book/Report/Conference proceedingBook

1999

Proceedings of the Society for Consumer Psychology Winter Conference

Viswanathan, M., Compeau, L. D. & Hastak, M., 1999, St. Petersburg.

Research output: Book/Report/Conference proceedingBook