Charles H. Sandage Department of Advertising

Keyphrases

1. Social Media 100%
2. Inattentional Blindness 94%
3. Persuasion Knowledge Model 65%
4. United States 47%
5. Consumer Response 46%
6. Facebook 30%
7. Advertisers 30%
8. Purchase Intention 29%
9. Twitter 28%
10. Change Blindness 28%
11. Cognitive Ability 27%
12. Focus of Attention 26%
13. Humor 26%
14. Video Games 26%
15. South Korea 26%
16. Attention Capture 25%
17. Advergames 24%
18. China 22%
19. Advertising Research 22%
20. Jamaica 22%
21. Change Detection 21%
22. Online Advertising 21%
23. Smartphone 19%
24. Message Framing 19%
25. Product Type 19%
26. Telepresence 18%
27. Online Survey 18%
28. Virtual Reality 18%
29. Popular 18%
30. Moderating Role 18%
31. Media Use 18%
32. Social Media Effects 18%
33. Media Literacy 18%
34. India 17%
35. Mirth 17%
36. Between-subject 17%
37. Negative Emotions 17%
38. Computational Advertising 16%
39. Consumer Attitudes 16%
40. Behavioral Intention 16%
41. Positive Emotions 16%
42. Brand Attitude 16%
43. Chicago 16%
44. Ethics 15%
45. COVID-19 14%
46. Social Media Use 14%
47. Visual Attention 14%
48. Engagement Intention 14%
49. Dynamic Phenomena 14%
50. Valence 14%
51. Web Use 14%
52. Product Placement 13%
53. Misinformation 13%
54. Privacy Concerns 13%
55. Corporate Social Responsibility 13%
56. Brand Positioning 13%
57. African American 13%
58. Chatbot 13%
59. Social Media Users 13%
60. Arousal 12%
61. Health Literacy 12%
62. Stimulus-driven 12%
63. Attention Set 12%
64. Media Effects 12%
65. User-generated Content 12%
66. People of Color 12%
67. Interaction Effect 12%
68. Instagram 12%
69. Personalization 12%
70. Advertising Literacy 12%
71. World Wide Web 12%
72. Natural Language Generation 12%
73. Third-person Perception 12%
74. Nudity 12%
75. Mediating Role 12%
76. Advertising Industry 12%
77. Placebo Effect 12%
78. Vertical Individualism 12%
79. Pharmaceutical Advertising 12%
80. Cause-related Marketing 12%
81. Hispanic Adults 12%
82. Familiar Objects 12%
83. Information Disclosure 12%
84. Text Generation 12%
85. Meta-analysis 12%
86. Hispanic 12%
87. Usage Patterns 11%
88. Social Networks 11%
89. College Students 11%
90. Motivation 11%
91. Direct Replication 11%
92. Performance Improvement 11%
93. Attentional Set-shifting 10%
94. Advertising Effectiveness 10%
95. Variable Priority Training 10%
96. Empathy 10%
97. Working Memory Capacity 10%
98. Working Memory 10%
99. Media Context 10%
100. Perceived Control 10%