Research Output per year
Fingerprint The Elsevier Fingerprint Engine mines the text of the experts' scholarly documents – publication abstracts, awards, project summaries, patents, and other sources – to create an index of weighted terms which defines the text, known as a Fingerprint. By aggregating and comparing Fingerprints, the Elsevier Fingerprint Engine enables users to look beyond metadata and expose valuable connections among people, research units, publications, and ideas.
Blindness
Medicine & Life Sciences
Marketing
Engineering & Materials Science
Aptitude
Medicine & Life Sciences
persuasion
Social Sciences
Persuasive Communication
Medicine & Life Sciences
Video Games
Medicine & Life Sciences
Individuality
Medicine & Life Sciences
Cognition
Medicine & Life Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Jason Paul Chambers
- Charles H. Sandage Department of Advertising - Associate Professor
- Institute of Communications Research - Associate Professor
Person: Academic
Brittany Duff
- Charles H. Sandage Department of Advertising - Associate Professor
- Beckman Institute for Advanced Science and Technology - Institute Affiliate
- Institute of Communications Research - Associate Professor
Person: Academic
Chang Dae Ham
- Charles H. Sandage Department of Advertising - Assistant Professor
- Institute of Communications Research - Assistant Professor
Person: Academic
Research Output 1994 2018
A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice
Wirtz, J. G. & Zimbres, T. M. Mar 4 2018 In : Journal of Public Relations Research. 30, 1-2, p. 5-34 30 p.Research output: Contribution to journal › Review article
social media
weblog
website
communication
content analysis
Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?
Mitchell, T. A. & Nelson, M. R. Apr 2 2018 (Accepted/In press) In : Journal of Current Issues and Research in Advertising. p. 1-14 14 p.Research output: Contribution to journal › Article
Emotion
Placement
Valence
Arousal
Brand attitude
Establishing a Factor Model for Aesthetic Preference for Visual Complexity of Brand Logo
Wang, Z., Duff, B. R. L. & Clayton, R. B. Jan 2 2018 In : Journal of Current Issues and Research in Advertising. 39, 1, p. 83-100 18 p.Research output: Contribution to journal › Article
Logos
Fama-French three-factor model
Consumer packaged goods
Factors