Charles H. Sandage Department of Advertising

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Blindness Medicine & Life Sciences
Marketing Engineering & Materials Science
Aptitude Medicine & Life Sciences
persuasion Social Sciences
Persuasive Communication Medicine & Life Sciences
Video Games Medicine & Life Sciences
Individuality Medicine & Life Sciences
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Research Output 1994 2018

social media
weblog
website
communication
content analysis

Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?

Mitchell, T. A. & Nelson, M. R. Apr 2 2018 (Accepted/In press) In : Journal of Current Issues and Research in Advertising. p. 1-14 14 p.

Research output: Contribution to journalArticle

Emotion
Placement
Valence
Arousal
Brand attitude

Establishing a Factor Model for Aesthetic Preference for Visual Complexity of Brand Logo

Wang, Z., Duff, B. R. L. & Clayton, R. B. Jan 2 2018 In : Journal of Current Issues and Research in Advertising. 39, 1, p. 83-100 18 p.

Research output: Contribution to journalArticle

Logos
Fama-French three-factor model
Consumer packaged goods
Factors