Charles H. Sandage Department of Advertising

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Research Output 1993 2019

Advertising in a Media Multitasking Era: Considerations and Future Directions

Duff, B. & Segijn, C. M., Jan 1 2019, In : Journal of Advertising. 48, 1, p. 27-37 11 p.

Research output: Contribution to journalArticle

multiple stress
Multitasking
Marketing
flexibility
Future directions

A generative model for discovering action-based roles and community role compositions on community question answering platforms

Geigle, C., Dev, H., Sundaram, H. & Zhai, C., Jan 1 2019, p. 181-192. 12 p.

Research output: Contribution to conferencePaper

Chemical analysis
Health
Probability distributions
Experiments

Are we who we follow? Computationally analyzing human personality and brand following on Twitter

Yun, J. T., Pamuksuz, U. & Duff, B., Jul 4 2019, In : International Journal of Advertising. 38, 5, p. 776-795 20 p.

Research output: Contribution to journalArticle

twitter
Computational methods
Computer programming
Marketing
personality