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Blindness Medicine & Life Sciences
consumer Social Sciences
advertising Social Sciences
Persuasion Business & Economics
research Social Sciences
effect Social Sciences
Recognition (Psychology) Medicine & Life Sciences
persuasion Social Sciences

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Research Output 1994 2017

Advertising (in)attention in the digital environment

Duff, B. R. L. & Lutchyn, Y. Jan 1 2017 Digital Advertising: Theory and Research, Third Edition. Taylor and Francis, p. 138-165 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

A Practical Guide to Experimental Advertising Research

Vargas, P. T., Duff, B. R. L. & Faber, R. J. Jan 2 2017 In : Journal of Advertising. 46, 1, p. 101-114 14 p.

Research output: Contribution to journalArticle

Experiment
Experimental research
research
Experimental design
Research design

Domestic and international college students: Health insurance information seeking and use

Mackert, M., Koh, H. E., Mabry-Flynn, A., Champlin, S. & Beal, A. Jul 1 2017 In : Journal of International Students. 7, 3, p. 542-561 20 p.

Research output: Contribution to journalArticle

health insurance
student
International
college
information