‘Branded access offers’ dilute parent brand via perceived lack of consumer commitment

Press/Media: Research

Period	Apr 11 2024

Media contributions

Title	‘Branded access offers’ dilute parent brand via perceived lack of consumer commitment
Media name/outlet	Illinois News Bureau
Country/Territory	United States
Date	4/11/24
Producer/Author	Phil Ciciora
URL	https://news.illinois.edu/view/6367/734634769
Persons	Tiffany Barnett White